5 Reports Every Business Owner Needs
5 Reports which a must for All Business Owners When owning and operating an online business, making a good report is the best way to collate and store all the relevant information about your business from market analysis and prediction to tax planning. Here are some important reports an online business owner should create: […]
Solutions to Poor Sales Growth on Marketplaces
Solutions to Poor Sales Growth on Marketplaces Standing out on online marketplaces is tough as products in top categories are all quite similar. This leaves only quality feedback and pricing at your disposal for higher ranking in marketplace listings and more sales. But, what if we told you of 3 solutions to your growth problems […]
7 Step Guide to Source Profitably from Alibaba.com
7 Step Guide to Source Profitably from Alibaba.com While most sellers are wary of doing business overseas, sourcing products abroad has become easier thanks to technology. It is well-known that buying from Alibaba is usually the best choice (it’s bigger than Amazon and eBay combined). Browntape tells you how to source products from suppliers on […]
5 Essentials to Enhance Customer Experience
5 Essentials to Enhance Customer Experience A customer’s experience in purchasing a product from you, including browsing through your products, after-sales service etc. can dictate not just the current sale, but also future sales from the same customer. We spell out some easy and simple essentials to provide a satisfying customer experience : Quality content […]
Build a Marketplace Brand in 6 Steps
Build a marketplace brand in 6-steps! Some say marketplaces are a platform for brand building given the low investment requirement. Others believe marketplaces are crowded and will submerge your brand. Who should you side with? Opposing though these thoughts are, there is a way to ensure new brands thrive on marketplaces. Here are some steps […]
8 Problems with E-commerce Platforms
8 Problems with E-commerce Platforms Lack of Transparency/ Process Some platforms (such as Flipkart) have inconsistent and unclear internal workings. This makes doing business with them very unpredictable. While a seller works hard to get promoted to an upper tier, the platform might suddenly change tier criteria. Also, Flipkart consistently fails to scan products […]
The Magic of ‘Free Shipping’ – 4 Simple Ways to Leverage this
The Magic of ‘Free Shipping’ 4 Simple Ways to Leverage this 61% of customers cancel orders in case they have to pay for shipping. So instead of asking ‘Should I offer free shipping?’ your focus should be: ‘How can I offer free shipping without burning a hole in my pocket?’ Here’s a tip – […]
8 Ways to Boost Online Sales
Digital Marketing 8 Ways to boost Online Sales Here are 8 ways you can reach 10 crore online shoppers in India Pay-per-click Advertising – How: Google AdWords creates search and display ads, which are displayed when somebody searches for the right keyword. You can target using location, keywords, and set the optimum […]
5 After Sales Tasks to Control Product Returns
There are a set of after-sales activities that online sellers need conduct for effective online retail. These smoothen the sales process and increase chances of repeat sales. Here’s what you need to do to keep customers interested: Strict quality checks Conduct final quality check before packing products for delivery. Products should […]
How Technology can Transform Online Sales
How Technology Can Transform Online Sales Most consumers today prefer buying online through stores like Amazon, Flipkart, and Snapdeal. If you have chosen to sell online through the same stores, chances are you are doing pretty well. You are also probably looking for a way to increase sales. Here are a few reasons how harnessing […]