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In the Seller Fulfillment model, the seller is responsible for order processing, packing, shipping the orders, and inventory management. Ekart executives collect the order once it is packed and ready. Upon registration as a Flipkart seller, the seller falls under this fulfillment category by default.

Pros:

Dedicated warehouse space
Full control
Cost-effectiveness
Personalised product packaging

Cons:

Limited reach
Limited scalability

Smart Fulfilment model involves assistance to the seller from Flipkart for systematic warehouse arrangement, inventory maintenance, packing, and order delivery to the customer via a Flipkart logistics partner.

Pros:

The seller earns the F-Assured badge, a symbol of trust & quality.
Structured and organised inventory management similar to that of Flipkart Warehouses
Listing visibility is boosted.
Increase in sales & decrease in returns
Quicker deliveries to the consumer

This model allows the seller to store inventory at Flipkart warehouses(Flipkart fulfillment centers). When orders flow in, Flipkart is responsible for packing and delivering to the customers.

Pros:

The seller earns the F-Assured badge.
Order processing handled by Flipkart
Good quality packaging materials
Rigorous Quality Checks
Inventory stored across multiple warehouses

Cons:

Costly – Since Flipkart performs many functions on the seller’s behalf, the fee charged may seem a bit expensive for some businesses.
Less control – The seller does not have much control over the supply chain & delivery process.