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Inside Browntape
Why Blogging is Essential, for Your E-commerce Website

Why Blogging is Essential, for Your E-commerce Website

February 23, 2021

If you visit a top e-commerce website, you are most likely to find a section for blogs. If not right on the top, then right at the bottom. Many online sellers are unaware of the power of blogging and perceive blogs the same way it was perceived in the late...
Read More

Top Online Pharmacies & Wellness Marketplaces in India (2021)

Top Online Pharmacies & Wellness Marketplaces in India (2021)

February 10, 2021

Online pharmacies and wellness marketplaces in India have been steadily evolving over the years. An online pharmacy is a website that sells health-related products & services. Up until recently, they were perceived as a niche e-commerce category. Many e-commerce sellers did not consider these as viable platforms for selling non-medical...
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7 Tips to Improve Your Business Writing Skills

7 Tips to Improve Your Business Writing Skills

September 17, 2020

Do you want to become a better writer and improve your business? Then, you need to follow certain expert tips to improve your business writing skills. Today, we are going to guide you through this three-minute resource. As a matter of fact, writing is not a skill that can be...
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11 Signs You Need to Revise Your eCommerce Marketing Strategy

11 Signs You Need to Revise Your eCommerce Marketing Strategy

January 2, 2020

It doesn't matter if you're a new eCommerce brand or you already have a successful business. What you need to have is a solid eCommerce marketing strategy in order to make/keep your business successful and more profitable. Here are 11 signs you need to revise your eCommerce marketing strategy. As...
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Make Some Noise for the Courier Boys

November 18, 2019

Diwali is a festive feast all around. Diyas lighting up every corner, the aroma of home made mithai and savouries and of course, the greatest joy of all- the rustle of gifts being packed and unpacked. For marketplaces like Amazon and Flipkart, it is a race to scale. The orders...
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Guide to Understanding Influencer Marketing

Guide to Understanding Influencer Marketing

November 4, 2019

The popularity of social media is something that nobody can deny anymore. It is surprising to see someone who does not have a profile on at least one of these platforms these days. And since there are so many active users who engage content every day, it was only a...
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How does Amazon’s seller payments system work – from order to money in the bank

How does Amazon’s seller payments system work – from order to money in the bank

October 8, 2019

When it comes to payments from marketplaces to Third-Party Sellers there are a few terms that can help understand the seller payment system with most marketplaces such as Amazon, Flipkart, Snapdeal, and Paytm. To reduce confusion in minor differences this is with respect to Amazon's seller payments system. What are...
Read More

Brand Infringement: Definition, Types, Policies, Claims | BT Seller Academy

Brand Infringement: Definition, Types, Policies, Claims | BT Seller Academy

February 12, 2019

Contents: What is Brand Infringement Marketplace Infringement Policy Infringement Policy Violation How to file Infringement Amazon Flipkart Paytm, Snapdeal, Shopclues 1. Brand Infringement 1.1 What is Infringement ? Infringement refers to the unauthorized use of material by a third party that is protected under intellectual property law. 1.2 Types of...
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What is Flipkart Fulfilment and how to use it | BT Seller Academy

What is Flipkart Fulfilment and how to use it | BT Seller Academy

January 10, 2019

Contents What is Flipkart Fulfilment Who should use Flipkart Fulfilment How to register for Flipkart Fulfilment How does Flipkart Fulfilment work How to create a consignment Going live on Flipkart.com How to see FF Inventory How to recall products from FF warehouse What is Flipkart Fulfilment? Flipkart Fulfilment (previously known...
Read More

OmniChannel Retail: What it is, Value, Challenges and Success Factors

OmniChannel Retail: What it is, Value, Challenges and Success Factors

December 18, 2018

OmniChannel Commerce (or OmniChannel Retail, also spelt as omni-channel) refers to the practice of selling products or services via multiple commerce touchpoints (both online and offline), while maintaining brand and customer experience consistency across all the channels. It could be relation to your branding, positioning, pricing, products and services offered,...
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Here’s how you can Optimize Order Processing Time

Here’s how you can Optimize Order Processing Time

September 13, 2017

Here’s how you can Optimize Order Processing Time In fulfilling a customer’s order successfully, order processing time plays a pivotal role in ensuring customer satisfaction. Done hundred (and maybe more) times in a day, you should aim to optimize the time needed for each step in the process. The faster...
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The Potential Of One Day Delivery For Your Online Business

The Potential Of One Day Delivery For Your Online Business

September 8, 2017

The main goal of an online marketplace with regards to product delivery is “faster the better”. Average product delivery time is usually 5-6 business days. But, few marketplaces have stepped up a notch to deliver product in 1-2 business days or less. Advantage over competitors With one-day delivery service, you...
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