… and we’ll do all we can to make it rewarding.
Browntape Technologies Ltd. is a leading e-commerce supply-chain aggregator, based in India. Founded in 2012, the company has been a first mover in the e-commerce aggregation space. Its signature solution – the Browntape Software, is offered as a SaaS to clients which range from small scale e-commerce businesses to large scale enterprises (with offline & online presence). The company also offers customized ERP integrations for the latter and runs a successful e-commerce account management service vertical too. Operated by a team of e-commerce experts, the account management services include everything from on-boarding onto new marketplaces, listing, daily management of inventory & orders, marketplace marketing, remittance reporting & more.
Browntape’s software allows online sellers to process their orders from multiple e-commerce marketplaces, owned webstore and offline stores; by a single Browntape panel. Integrated marketplaces & shopping carts include Amazon, Flipkart, Myntra, Nykaa, Paytm, 1mg, Snapdeal, Shopify, Magento & 30+ such platforms. Being a cloud-based SaaS software, a user can log in from any location to review their sales, manage inventory, process orders, track payments & more.
Browntape Technologies Private Ltd. was founded by Gurpreet Singh and Piyush Goel and is proudly located in Goa-India, The company has previously raised funds from angels and institutional funds including GSF Accelerator, Krishnan Ganesh, Seedfund, Gati Limited and most recently from Ginesys ERP and POS maker Ginni Systems Limited. Browntape has been a cash flow positive startup since 2018 and helps process over $200 Million worth of orders annually through its centralised order and inventory management system.
Every start-up has a unique ‘start-up’ story and it is only when everything comes together, that one can connect the dots. Browntape started as a solution to a problem.
Back when co-founder Piyush Goel was completing his PhD in the UK, his friends began selling products on eBay. Luckily for them (and what was to be Browntape); they started doing well. However, they soon realised that their growing online business was translating into painful & tedious daily operations; especially, for managing orders and inventories.
In the backdrop of increasing pain of managing daily order volumes with manual processes, Piyush, along with Ian Morgan, built a quick tool to help their friends keep track of their orders, shipments & more. The tool helped in cutting down the time spent on day-to-day operations. Soon they realised that they could help more sellers with this and launched Scrobbld.
As studying came to an end; Ian & Piyush parted ways. Ian went on to writing programs to diagnose faulty marine engines and other machine learning applications in the UK, alongside being a guardian to Scrobbld. Piyush’s interest in user experience design led him to join a leading UX design firm in the sunny sandy land of Goa- India.
Most successful start-up stories are influenced by the element of being in the right place, at the right time and finding the right people. The ‘leading UX design firm’ in Goa, happened to be headed by Gurpreet Singh. In four years, under his leadership, the design firm grew from scratch to just under a million dollar in turn-over. Geared by this experience, Gurpreet decided to join Piyush & Ian, to take Scrobbld to the next level.
A quick trip to the UK, brought all three partners on the same page. India was in the very early stages of e-commerce at the time; but the team had to foresight to see that it would be the next big thing. Using Scrobbld as the platform, they began working on the next version of the service, ground up. They called it Browntape.
Read about the Browntape team here.
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