Digital Marketing
8 Ways to boost Online Sales
Here are 8 ways you can reach 10 crore online shoppers in India
- Pay-per-click Advertising –
How: Google AdWords creates search and display ads, which are displayed when somebody searches for the right keyword. You can target using location, keywords, and set the optimum budget.
Cost: Every time a potential customer clicks on your ad, as low at ₹10 per day.
2. Social Media Marketing –
How: Run ads on Facebook, Instagram, Pinterest, etc.
Benefit: Wide audience that enjoys browsing through social feeds, also ready to spend money and share purchases to generate referral sales.
3. Email Marketing –
Low Effort & High Output: Send monthly emails to your buyer database with new products, or reminders to look at your catalog again. Sales are generated directly as a result of regular activity.
How: Email marketing tools like Mailchimp can be very cheap to use and can deliver great user experience!
4. Search engine optimization –
What you get: Your web page rated near the top of google search
How: Use relevant keywords in your online content for product descriptions, product titles, webpage content, high-lights and so on.
Effort: High.
5. Affiliate Marketing –
How: Connect with website owners to set up ads on their web pages. In return, you need to pay them a commission based on the agreement between you and the third party (i.e. per-click, per-sale or per-lead they help you generate).
Where: Flipkart, Amazon, Myntra, abof and others use affiliate programs.
6. Display Ads –
What: Ads placed in post blogs, forums and other websites: banners, videos, overlays and other creatives that are linked to products. The payment for these kinds of ads, work in the same way PPC ads do.
7. Content marketing –
What: blog posts, write ups, videos, graphics, Youtube channels.
How: Persons interested in the content you promote may also be interested in the products you sell. So providing a link to your shop or listings can land you the sales or traffic you are looking for.
8. Online public relations –
Promotion of product content on PR networks. Some channels may be free.
Don’t have time to do any of the above?
Call Browntape & automate your sales operations today!
Phone: +91 9595323155
Link: www.browntape.com
