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Top 5 Online Marketplaces in India compared

Aug 6, 2015 | Blog, Multi-Channel, Online Retail, Online Selling |

If you’re looking to get into online retail, subscribing to an online marketplace is arguably the quickest way to do so. The market for online retail in India has grown by leaps and bounds in the past few years. In fact, this Nasscom report says that the Indian e-commerce industry will touch the $100 billion figure by 2020. It is no wonder that there are innumerable online marketplaces for a retailer to choose from. There are online megamalls that let you sell virtually anything under the sun, and there are niche marketplaces like this one that lets you sell only socks. Each marketplace has its own pros and cons, and in this post we are going to compare the top 5 largest marketplaces in India.

Every retailer has a basic set of queries before subscribing to a marketplace. In fact, we have written about the things you need to consider before subscribing to a marketplace right here. There’s subscription fees, packaging and logistics support, payout periods, popular product categories, size of the marketplace, competition, etc. Here, we’ve done a hands on comparison between Flipkart, Amazon, eBay, Snapdeal and ShopClues. These five online sales channels eat up a lion’s share of the Indian online retail market. So let’s see how they match up against each other.

Indian Online Marketplaces: A Head-to-Head Comparison

  • Basic Comparison

table1

Although eBay is the oldest player in the Indian market among the ones that we are looking at, it is Flipkart and Amazon that are the most popular marketplaces in terms of the number of sellers. A common trend can be seen while analyzing the most popular product categories – apparel, footwear, mobile and consumer electronics seem to be the most sought after products in the Indian marketplace.

  • Pricing

table2

Flipkart, Snapdeal and Shopclues do not ask for subscription, listing or payment gateway fees. While eBay looks expensive as compared to its competitors, it makes up for this by offering really low commission rates on sales.

  • Logistics

table3

All the marketplaces that we are considering offer shipping assistance, although only Amazon and eBay allow self-shipping. While Flipkart does not offer packaging assistance, its shipping charges are slightly lower than the rest of the competition.

  • Miscellaneous

table4

Flipkart seems to be running the game when it comes to social media presence an m-commerce. With m-commerce slated to be the future of online retail in India, these numbers become extremely important.

To know more about these online sales channels or in case of any other query, get in touch with Browntape. We are India’s leading e-commerce solutions experts, and we are always happy to help!

Tags: amazoncustomer serviceebayecommerceecommerce businessecommerce growthecommerce indiaecommerce strategyefficient sellingflipkarthow to manage online sellingmultichannel ecommerceonline marketplaceonline retailOnline salesonline sales businessonline sellingonline shoppingproduct listingssell moreselling online in indiashopcluessnapdeal
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17 Comments

Leave your reply.
  • ajay
    · Reply

    November 2, 2015 at 8:32 AM

    Hi, sir
    i am ajay pal from surat(gujarat) actually i want to start online selling of men women fashion on online marketplace. But i didn’t understand which is the best out of these(snapdeal,Flipkart etc.) for new starter. I didn’t want to make lot of money through these but i want to setup these business. on which online marketplace we can get more orders.

    • Pooja Vishant
      · Reply

      November 6, 2015 at 9:31 AM

      Hi Ajay, all the marketplaces are doing well for apparel. As of now, based on feedback from sellers during this festive season, Amazon is doing slightly better than Flipkart in terms of sales and orders. Share your contact details; we’ll get in touch with you and take you the process.

  • Patrick Angelo
    · Reply

    December 2, 2015 at 10:22 AM

    Hi Team Sarees Online,

    There are tools available.Share your contact details; we’ll get in touch with you and take you the process.

  • Hardik J
    · Reply

    December 20, 2015 at 6:51 AM

    I want to sell designer wall clocks online. Is anyone can suggest me which online platform is better for me. I am already having my own manufacturer unit.

  • Vishal
    · Reply

    June 13, 2016 at 3:58 AM

    SIR
    I am Vishal i want to start online selling of men women fashion on online marketplace. But i didn’t understand which is the best out of these(snapdeal,Flipkart etc.) for new starter. I didn’t want to make lot of money through these but i want to setup these business. on which online marketplace we can get more orders

    • Rebecca Menezes
      · Reply

      June 17, 2016 at 10:30 AM

      Hi Vishal,

      You can send us your contact number or get in touch with us through the contacts on our contact us page https://browntape.com/contact-us/

  • Sk Mijan
    · Reply

    July 16, 2016 at 5:50 AM

    Hello Sir
    I am already sale on Flipkart &Snapdeal. But we are can get not more order.
    we are deal man and woman Fashion Accessories.
    contact number9088434962

    • Rebecca Menezes
      · Reply

      August 30, 2016 at 6:01 AM

      Hi there,

      We’ve sent your contact to our team. They should get in touch with you shortly.

  • COMMANDO Electronics
    · Reply

    August 23, 2016 at 7:02 AM

    Hello,

    We are manufacturers of Security & Surveillance Products & Power Banks.

    We are the registered brand named as: COMMANDO Electronics.

    We are willing to sell our products online.

    https://www.commandointernational.com

    • Rebecca Menezes
      · Reply

      August 30, 2016 at 5:45 AM

      Hello there, Browntape helps online sellers register on online marketplaces, would you like help with the same?

  • JITENDRA TRIVEDI
    · Reply

    August 23, 2016 at 11:43 AM

    Hi,
    I want to start an absolutely fresh online apparel selling business and do not have budget more than 1 lac. Later i may put 5-10 Lac after 1-2 year. I have my own shop as business place.
    Please guide that which marketplace is suitable and open to requirement like mine.

    • Rebecca Menezes
      · Reply

      August 30, 2016 at 5:43 AM

      Hi Jitendra, You can contact us Browntape on this number(+91 95954 62102) for details. Or you can send us your contact number and we will get in touch with you.
      Thanks.

  • Manas Temurnikar
    · Reply

    October 8, 2016 at 1:23 PM

    Do you also help a newbie who is thinking of entering the Amazon FBA program seeing the benefits and an inclination to be your own boss. I work full time in a IT company which deals in software licensing of major publishers such as Microsoft, Adobe, citrix, VM ware etc. But it’s a taxing job with little time left for family. So I am planning to start as an online reseller on Amazon marketplace and maybe afterwards I can add other marketplaces. But right now I am in the stage of understanding the business as I will be a first generation entrepreneur if I start on my own. And Yes I am reading a lot about choosing the right product and using jungle scout to find your perfect best seller products. So may be you can become the jungle scout of India or pardon me if you are already. I saw your videos of browntape and was very happy. I have not even finalized on the name of my sole proprietorship and Yes need to file for sole proprietorship as well. What I am asking here is if you can guide a newbie like me and others who are opening up to the idea of becoming an online entrepreneur. So if a person comes you guide him from scratch and obviously I will be using your software to scale my business ahead. And there can be a long term symbiotic relationship which benefits both the parties. I always surf on your story and other startup platforms and feel really inspired by reading the success stories…built from scratch. I know I am asking you a lot here but I need your help to buy your software. Right. Unless I start my journey I will not need your product.

  • senthil kumar
    · Reply

    December 2, 2018 at 7:41 AM

    sir, I am seller in the Amazon and as well as well as flipkart and shopclues . I am doing mobile accessories and stationery sales. when i upload the product and it is very difficult to upload the product and till now i am not able to upload single product. Further more how to take the photo and upload the photo not known to me. If we take the photo on mobile and upload, the same will not be uploaded. please clarify and how to help in these aspects to us

  • kishor
    · Reply

    July 9, 2019 at 9:47 AM

    hi
    i am all ready sell on flipkart and amozon.
    and i opend account in jabong and myantra how to process open a account ,
    we have all ready register but no any respond by booth co.
    please help
    my contact no-9825363099

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