If you’re looking to get into online retail, subscribing to an online marketplace is arguably the quickest way to do so. The market for online retail in India has grown by leaps and bounds in the past few years. In fact, this Nasscom report says that the Indian e-commerce industry will touch the $100 billion […]

India’s online retail market can be subdivided into two parts in terms of the geography – the so called tier 1 cities, which include the metropolises and the highly developed industrial and cultural hubs and the tier 2 and 3 cities which include the so called developing regions around the country. The disparity between these […]

Online retail profits have been leapfrogging for the past few years in India. Especially with the advent of cheap smartphone technology and the enthusiasm online retail platforms have provided in terms of m-commerce, online sales have truly skyrocketed. The first question every prospective online retailer has in mind is – ‘What do I sell?’ There […]

It can be a daunting process to set up a new website, especially if that website is crucial for your business. If you are an online retailer looking to branch out and host your own online store, this article is for you. Designing a website is just a fraction of this process. Various intrinsic systems […]

Established in 1958, Rosy Hosiery Mills (RHM) has been in the business of manufacturing and exporting a number of products including fabric, garments, home furnishing, baby products and accessories. Their products are designed n tune with global style and colour trends, and have been well received by customers over the years. On the manufacturing front, […]

Affiliate marketing is a process of earning commission by promoting products or services of another company along with your product. At first glance, the concept seems a bit off – why would you spend resources promoting another brand if you could use the same to promote yourself? But in reality, affiliate marketing, when done effectively, […]

In the quest to become a successful online seller, two tactics will always be your best friends – upselling and cross selling. There is generally a bit of confusion about these two, and many people tend to confuse one with the other. In actuality, they are two very different yet complementary strategies that you can […]

Customer retention is the name of the game. If you are an online retailer, you cannot thrive in the market without conserving a loyal customer base. Oftentimes, this is the major conundrum that the average online retailer has to face – how to retain customers? But why is customer retention so important? Loyal customers are […]

An oft-neglected area while planning an ecommerce business is logistics. Logistics is the actual process with which your product is stored, transported and delivered to your customers. So, while it is important to fiddle with your website UI to make it more engaging, and promote your venture online so that people shop on your website, […]

In the cutthroat world on online sales, customer loyalty means everything. It means more market share, higher profits, higher brand recognition and a stable, growing business. Customer loyalty has two important benefits – firstly, it means the conversion of a one-time shopper into a trusted customer who would always come to you for their shopping […]

Pricing your products for the online market can be a tough job, especially because as an online retailer, you have to face competition from hundreds of other retailers who might be selling the same/similar products. A few months ago we published an article that talked about some unusual pricing strategies that make use of certain […]

Think of it this way – when you enter a supermarket looking for a toothbrush, and you find it in the pet food section, aren’t you frustrated? Categorisation in the real world is done to increase efficiency for both the customer and the seller. Imagine frustrated customers leaving their shopping and storming out of your […]