Frontrunners of eCommerce IPO in India (2021)

eCommerce IPO has been a key highlight in Indian stock market news this year. Traders and occasional investors have had the chance or are looking forward to making profits via IPOs by strong eCommerce companies. The unprecedented success between the offer and opening price of some of these has been a pleasant surprise.  In this […]

How To Apply For Brand Registry | BT Seller Academy

How To Apply For Brand Registry

Contents: Brand And Brand Registry Mandatory Documents For Brand Registry Benefits Of Brand Registry Brand Name Used & Restricted Word Policy Common Rejection Reasons Procedures 1. Brand and Brand Registry 1.1 What is Brand ?When a product is manufactured by a company under a particular name it is called Brand. Legal name for Brand is […]

Snapdeal’s new identity unbox zindagi – unboxing good fortune or failure?

One of India’s online marketplace trinity recently underwent a makeover. Snapdeal took a lot of pain (moneywise and otherwise) to relaunch its brand. The company also made some policy changes. All of this was in preparation for the Diwali sale season. Did it pay off? We decided to do a post-mortem to see the impact […]

Top 5 Online Marketplaces in India compared

If you’re looking to get into online retail, subscribing to an online marketplace is arguably the quickest way to do so. The market for online retail in India has grown by leaps and bounds in the past few years. In fact, this Nasscom report says that the Indian e-commerce industry will touch the $100 billion […]