Contents: Brand And Brand Registry Mandatory Documents For Brand Registry Benefits Of Brand Registry Brand Name Used & Restricted Word Policy Common Rejection Reasons Procedures 1. Brand and Brand Registry 1.1 What is Brand ?When a product is manufactured by a company under a particular name it is called Brand. Legal name for Brand is […]

One of India’s online marketplace trinity recently underwent a makeover. Snapdeal took a lot of pain (moneywise and otherwise) to relaunch its brand. The company also made some policy changes. All of this was in preparation for the Diwali sale season. Did it pay off? We decided to do a post-mortem to see the impact […]

If you’re looking to get into online retail, subscribing to an online marketplace is arguably the quickest way to do so. The market for online retail in India has grown by leaps and bounds in the past few years. In fact, this Nasscom report says that the Indian e-commerce industry will touch the $100 billion […]