Building an Emotional Connection with Online Consumers
Consumers are emotional people. No transaction is emotionless, it’s just the emotional intensity that varies. Sales deals can cause emotions to run high and tip the scale in either direction – deal or no deal. Have you ever seen an Indian buyer passionately bargain for a good deal? That’s pure emotion. There’s everything from anger […]
2016 NY Resolutions Every Online Seller Must Make
Every year something new comes along and changes our lives forever. In business these new occurrences can be classified as opportunities and threats. It is essential to know what’s coming your way, what the market is likely to move towards and what is worth the effort. For ecommerce there are a particular set of factors […]
2015’s Ecommerce Exploits!
The research firm Gartner recently stated, the Asian digital commerce market is growing at more than 40% each year. According to an SBI research report India’s e-retailing sector, comprising of online stores and online marketplaces, is the fastest growing segment. The report stated that in 2015, e-retail was worth $6 billion, which may be an […]
Can Assisted Ecommerce Solve the Problem of Insufficient Reach?
Maybe it is because I don’t generally watch TV, but the other day I was quite surprised to see that most of the advertisements aired on television were endorsing some or the other online retail channel. Koovs for fashion, Limeroad for ethnic wear, Pepperfry for furniture, Flipkart for everything else – the list is endless. […]
Payments from Marketplaces
Track Seller Payments from Flipkart, Snapdeal, Amazon etc. What payments have you received from Flipkart, Snapdeal or other marketplaces? How many orders have been paid for in each payment? Has the marketplaces deducted extra money from your seller payments? Answers to all these questions lie in Browntape [popup-button button_text="Take A Demo" size="small" popup_class="popmake-680" active_tab_index="1" background="green-sea"] [...]Order fulfillment services of online marketplaces – A quick look
In our last edition we spoke about the top three online marketplaces in India, namely Flipkart, Amazon and Snapdeal. These three are bleeding themselves dry competing in various categories trying to one-up each other all the time. In fact, many experts believe that the battle of the online marketplaces comes down to who can take […]
Working capital assistance from online marketplaces: What are your options?
The Indian online marketplace has become a battleground for some big names. With e-retail and m-retail growing at an astounding rate, the Indian e-commerce industry is all set to hit the $100 billion mark by 2020. A few names stand out with respect to online retail, in terms of their sheer market size and growth […]
Top 5 Online Marketplaces in India compared
If you’re looking to get into online retail, subscribing to an online marketplace is arguably the quickest way to do so. The market for online retail in India has grown by leaps and bounds in the past few years. In fact, this Nasscom report says that the Indian e-commerce industry will touch the $100 billion […]
Hottest Product Categories in Indian Online Retail
Online retail profits have been leapfrogging for the past few years in India. Especially with the advent of cheap smartphone technology and the enthusiasm online retail platforms have provided in terms of m-commerce, online sales have truly skyrocketed. The first question every prospective online retailer has in mind is – ‘What do I sell?’ There […]
How did Browntape multiply 60-year old Renka’s online sales in just 6 months?
Established in 1958, Rosy Hosiery Mills (RHM) has been in the business of manufacturing and exporting a number of products including fabric, garments, home furnishing, baby products and accessories. Their products are designed n tune with global style and colour trends, and have been well received by customers over the years. On the manufacturing front, […]
