• Software
    • Browntape Software
      • All Features
      • Inventory Management
      • Order Management
      • Courier Management
      • Warehouse Management
      • Remittance Management
      • Analytics Dashboard & Reports
    • Browntape Enterprise
  • Services
    • eCommerce Account Management
    • Digital Marketing Services 
  • Integrations
    • All Integrations
    • Marketplace Integrations
      • Amazon
      • Flipkart
      • Myntra
    • Shopping Carts
      • Magento
      • Shopify
      • WooCommerce
      • Bigcommerce
    • ERP Integrations
  • Clients
  • Pricing
  • Resources
    • Blog
    • Videos
    • Seller Fees Calculator
    • BT Seller Academy

Mon-Fri, 10am-6pm: Software: +91-95953-23155

Browntape Browntape
Take A Demo Login
  • Software
    • Browntape Software
      • All Features
      • Inventory Management
      • Order Management
      • Courier Management
      • Warehouse Management
      • Remittance Management
      • Analytics Dashboard & Reports
    • Browntape Enterprise
  • Services
    • eCommerce Account Management
    • Digital Marketing Services 
  • Integrations
    • All Integrations
    • Marketplace Integrations
      • Amazon
      • Flipkart
      • Myntra
    • Shopping Carts
      • Magento
      • Shopify
      • WooCommerce
      • Bigcommerce
    • ERP Integrations
  • Clients
  • Pricing
  • Resources
    • Blog
    • Videos
    • Seller Fees Calculator
    • BT Seller Academy

Order fulfillment services of online marketplaces – A quick look

Aug 13, 2015 | Blog, Online Retail, Online Selling, Order Management |

In our last edition we spoke about the top three online marketplaces in India, namely Flipkart, Amazon and Snapdeal. These three are bleeding themselves dry competing in various categories trying to one-up each other all the time. In fact, many experts believe that the battle of the online marketplaces comes down to who can take the highest amount of losses and still stay in the game the longest. In this situation, what matters the most for these companies then is a loyal customer base. And the only surefire way to get that is with good service, for example, efficient order fulfillment.

Order fulfillment is the whole process, which starts from the point of sales inquiry to delivery of a product to the customer. Thus, it consists of various parts that are related to various arms of a company. Right from the website UI to the warehouse efficiency, everything is tested in order fulfillment. From a seller’s point of view, the better the fulfillment, the higher the sales.

This is a new trend that has been seen for the past year in the Indian market. It is not enough for online retail sites to just be a bridge between sellers and buyers. In fact, to survive in the market it has become a necessity for them to start making sure that the orders coming through their portals are fulfilled correctly. Order fulfilment ventures by these conglomerates are thus a testament to the fast approaching maturity of the Indian online retail market.

So which of these three companies have the best order fulfillment plans? Amazon has Fulfillment by Amazon, Flipkart has Flipkart Advantage and Snapdeal has Snapdeal Plus. Let us look at them one by one.

Flipkart or Amazon or Snapdeal – What do you prefer?

Flipkart

The Flipkart Advantage badge is a hard to miss sight on the website, so much so that there are Chrome plugins for detecting them. It is especially true for buyers who look for the badge so that they can be assured that they can return the product in 30 days if dissatisfied. Flipkart launched its pet stock-and-ship service last year, and it has seen a fruitful response.

This is how it works, Flipkart Advantage merchants will be able to stock their products at Flipkart’s warehouses even before the order is placed. Once the order is placed, quality checks, packing and shipping will be Flipkart’s responsibility. As a result, the merchant will be eligible for Same Day Delivery and Next Day Delivery options, along with the 30-day return policy and order tracking capabilities. Although the exact number of fulfilment centres that Flipkart currently operates is unclear, they are aggressively planning to expand to new territories.

Amazon India

Amazon India offers its order fulfillment services using Fulfillment By Amazon, or FBA. Through FBA, Amazon basically provides pick-and-pack centres for their sellers. As an FBA affiliated seller, you just need to send the product across to the nearest fulfillment centre, and Amazon will pack, label and deliver the product to your customer. As an FBA seller, you will be eligible for Free Delivery and One Day Delivery options. Since you can delegate the logistics side of your business to Amazon, you have more time to focus on your business expansion strategies.

According to a 2014 survey conducted by Amazon, 86% sellers who subscribed to FBA saw increase in their profits. In terms of fees, Amazon goes with a pay-as-you-go model. Amazon recently slashed prices for their FBA service, starting 11th August 2015, and the new pricing policy can be found here. Currently, Amazon’s fulfilment centres are located in several places in Maharashtra, Karnataka, Tamil Nadu, New Delhi, Haryana, Gujarat, Rajasthan, Punjab, Telangana and West Bengal. FBA is also adept at handling customer returns.

Snapdeal

Snapdeal offers Snapdeal Plus – an order fulfilment service for its sellers. Snapdeal has over 50 fulfilment centres across 20 cities already operating around the country, and the number is likely to go to 75 by the end of this year. With this strong network of fulfillment centres, it aims to offer delivery within 4 and in certain areas, even 2 hours after ordering. Snapdeal Plus also allows you to stock your inventory in their warehouses, which means you are completely free of all inventory responsibility. Snapdeal aims for the maximum number of orders to come through this service, so that the order fulfillment responsibility rests squarely on their shoulders.

To know more about order fulfillment by various online retail sites, get in touch with Browntape. We are always happy to help!

Tags: ecommerceonline marketplaceonline retailOnline salesorder management indiaorder processing
Share

You also might be interested in

Hello to all Online Merchants in India from all of us at Browntape!

Apr 17, 2014

Dear Sellers, At Browntape, we are very excited to bring[...]

How to Lose Your Customer’s Trust in 5 Simple Steps

Oct 31, 2014

You might have done many things right in building a trustworthy relationship with your customer, but one overlook on your part might end up spoiling it all completely.

Declining Profits in Retail Make Retailers Embrace E-Commerce

Nov 10, 2014

by Browntape, on iamwire.com If 90s were the age of[...]

5 Comments

Leave your reply.
  • Chinmaya Srivastava
    · Reply

    April 30, 2016 at 5:36 AM

    Looking to avail ur service for my online sales 9619057436

    • Rebecca Menezes
      · Reply

      May 10, 2016 at 9:20 AM

      Hello Chinmaya Srivastava,

      A Browntape ecommerce expert will contact you shortly.

  • col james lall
    · Reply

    May 17, 2016 at 5:55 AM

    have returned two iyems of order no.85921542 of which confirmation was given bu you vide sms at 1115 on 14 mar;16 but the refund has yet not been done nor any intimation received so far. hope the is not the honest business practice you adhere to in shopclues. pl acknowledge, col lall

    • Rebecca Menezes
      · Reply

      May 18, 2016 at 9:44 AM

      Hi,

      Did you contact customer care? How did they respond to your query?

Leave a Reply

Your email is safe with us.
Cancel Reply

COMPANY

  • Team
  • About Us
  • Our Clients
  • Partner Up
  • Contact Us
  • Privacy Policy
  • Terms of Service
  • BT Seller Academy

SOLUTIONS

  • eCommerce Account Management
  • Digital Marketing Services 
  • Enterprise Integrations
  • eCommerce Seller Fees Calculator
  • Sales Channel Integrations
  • Resources
  • E-news
  • Articles

FEATURES

  • Browntape All Features
  • Inventory Management
  • Order Management
  • Courier Management
  • Warehouse Management
  • Remittance Management
  • Analytics Dashboard & Reports
new white BT logo

An Ecommerce Software Built for the Complex Needs of Modern Retail
Businesses

Software

+91-95953-23155

(Mon-fri, 10am-6pm)

Outsourcing

+91-95953-23155

(Mon-fri, 10am-6pm)

© Copyright Browntape 2012-2022. All rights reserved. Terms of Use | Privacy Policy

Prev Next
×
  • I want to use..

  • Browntape Software For eCommerce Sellers. Starting at Rs.2 per order
  • Enterprise Ecommerce
    ERP Integrations
    For Companies/Brands with Existing ERP Systems
  • Account Management ServicesFor Brands Looking to Outsource eCommerce Management

Signup for Software Demo..

Name

Email

Phone

Company Name

Live Marketplace Accounts

Orders per month

Number of SKUs
How do you currently manage orders & inventory

City

Cancel

Tell us a little more to provide a solution suited to your needs..

Your Name

Company Name

Company Website

Your Mobile

Your Email

City

Cancel

Connect your ERP to ecommerce

Name

Work Email

Phone

Company Name

Orders per month

Number of SKUs
Integrations Required

Cancel

You are in good company..

signup-client-logos

×
  • I want to use..

  • Browntape Software (Starting from Rs 2/order)
  • Enterprise Ecommerce
    ERP Integrations
     (Sign up & we’ll reach out to you)
  • Account Management Services (Monthly retainer/ sales commission. Sign up & we’ll reach out to you)

Signup for Software Demo..

Name

Email

Phone

Company Name

Live Marketplace Accounts

Orders per month

Number of SKUs
How do you currently manage orders & inventory

City

Cancel

Tell us a little more to provide a solution suited to your needs..

Your Name

Company Name

Company Website

Your Mobile

Your Email

City

Cancel

Connect your ERP to ecommerce

Name

Work Email

Phone

Company Name

Orders per month

Number of SKUs
Integrations Required

Cancel

You are in good company..

signup-client-logos

×
  • I want to use..

  • Self-Serve Software From Rs 1/order
  • Outsourced Services From Rs 10,000 monthly+% of sales(software included)

Get started with your self-serve software in 60 seconds..

Your Name

Your Mobile

Company Name

Your Email

Password

Repeat

Live Marketplace Accounts




Cancel

Tell us a little more to provide a solution suited to your needs..

Your Name

Company Name

Company Website

Your Mobile

Your Email

City



Cancel

You are in good company..

signup-client-logos

Get IFB Case Study - Enter Email

    Enter your email address and we'll send you a link to download the casestudy.

    Case Study: How Lego India utilised Amazon CPC Ads to meet growth targets

      Enter your email address and we'll send you a link to download the Lego case study.

        Enter your email address and we'll send you a link to download the casestudy.

        ×

        Sign up for free now

        Full Name *

        Mobile Number *

        Email *

        Password *

        Confirm Password *

        Cancel

        Key Points

        Price Battlefield
        Competing Seller’s Ratings
        Seller Stockouts
        Lowest Price Winner
        BuyBox Winner