The big question every online retailer faces while starting out is how to get people to their online store. Although we regularly see the most bizarre things go viral on the internet (case in point, the kickstarter campaign for Exploding Cats), we never really imagine the same happening to our online enterprises. What we don’t […]
This is what Times of India had to say about us .. Even as Laxmikant Parsekar’s government struggles to boost investment and create employment, a small yet innovative e-commerce start-up has shown the way, just meters away from the chief minister’s secretariat office. A stroll along the empty streets of the Journalist’s colony in Porvorim leads […]
For a customer, receiving a package from the online retailer is supposed to be a wonderful experience. It is like receiving a gift one bought for oneself some time ago. Although it is probably the most heartwarming part of abusiness, it is here that most online retailers face an extremely tough test – to humanize the business […]
The first question every online retail newbie has when they enter the sector is, ‘what to sell?’ The Long Tail Phenomenon, propounded and discussed by Chris Anderson, the editor of Wired Magazine tells you not to fret about this question much. Every product has a profitable place in the online market, however niche it is. […]
Web based shopping is a highly diverse field that has been changing at an astounding rate. To be ahead of the competition here requires clear foresight and the ability to take major decisions effectively. Re-platforming is one such decision. An online shopper is looking for a seamless, efficient and a friendly way to shop, and […]
The true basis of e-commerce transactions does not lie in any form of technology, be it mail, internet or smartphones. It lies in the idea of trust. The customer trusts the seller to provide a product or a service even though they have never met or physically interacted with each other, so much so that […]
Although rarely addressed openly, employee theft is a major issue in India. In fact, a 2009 survey shows that India topped the chart among 41 countries in retail shrinkage rate – a term that comprises of shoplifting, employee theft and process failures for the second consecutive year. Retailers in the country had the highest shrinkage […]
Published by Browntape on iamwire. The e-commerce industry in India has seen a tremendous growth in these last few years. It was valued at USD 12.6 billion in 2013 and is expected to be a USD 50 billion industry by 2023. The shopper base in India is expected to cross 100 million by 2016 and […]
Expectations were high this Diwali season for both online marketplaces and the sellers selling on these platforms. With promises of ‘the best’ offers to customers, some were quite a success while some like Flipkart had to face the brunt of many. Who reached the expected sales figures? Or who achieved part of their targets? At Browntape […]
The Big Billion Day – Flipkart’s much-hyped and much-awaited-by-all sale that happened on October 6th is being scrutinized and ripped apart by everyone, consumers and sellers alike. Meant to benefit both consumers and sellers, Browntape‘s team dug into who actually benefitted with the few hours of sale on October 6th? The Big Billion Day – For […]
Published by Browntape on iamwire. In the e-commerce space, there are a very few products that are not sold online today. From grocery to sexual wellness, it’s all there in the online selling space with consumers getting to pick from a number of options. “Should you sell online?” seems to be a question of the […]
As online retailers of the 21st century, we do most of our work the digital way. Although technology simplifies the job drastically, it also introduces multiple potential points of failure into the system. We already have to deal with things like natural disasters, server outages and market collapses. Bringing more and more technology into the […]
