Customer retention is the name of the game. If you are an online retailer, you cannot thrive in the market without conserving a loyal customer base. Oftentimes, this is the major conundrum that the average online retailer has to face – how to retain customers? But why is customer retention so important? Loyal customers are […]

An oft-neglected area while planning an ecommerce business is logistics. Logistics is the actual process with which your product is stored, transported and delivered to your customers. So, while it is important to fiddle with your website UI to make it more engaging, and promote your venture online so that people shop on your website, […]

In the cutthroat world on online sales, customer loyalty means everything. It means more market share, higher profits, higher brand recognition and a stable, growing business. Customer loyalty has two important benefits – firstly, it means the conversion of a one-time shopper into a trusted customer who would always come to you for their shopping […]

Pricing your products for the online market can be a tough job, especially because as an online retailer, you have to face competition from hundreds of other retailers who might be selling the same/similar products. A few months ago we published an article that talked about some unusual pricing strategies that make use of certain […]

Think of it this way – when you enter a supermarket looking for a toothbrush, and you find it in the pet food section, aren’t you frustrated? Categorisation in the real world is done to increase efficiency for both the customer and the seller. Imagine frustrated customers leaving their shopping and storming out of your […]

Success in online sales works in mysterious ways, at least seemingly so. It is a medium where you cannot directly interact with your customers, or give them a long speech about how their lives will change for the better if they buy your product. You also end up becoming one seller in a sea of […]

It’s a question most of us don’t bother to ask. It’s like asking how the plumber turns the water on, or the IT guy fixes your computer. We know that Browntape has the capacity to integrate numerous online and offline marketplaces, including your brick-and-mortar store. But it’s definitely good to know what goes on under […]

Online marketplaces are ultra-competitive platforms, and excelling in them can be a difficult prospect. It is not uncommon to find many sellers on an online marketplace selling the same product, especially consumer retail like electronics and apparel. (Interestingly, electronics and apparel rank at the top in the list of the most popular product categories sold […]

The other day I was going through a prominent online marketplace looking for a case for my cell phone. As any user would, I used the search option, toggled the price range to sort the results from low to high, and started browsing. What I noticed was that I was seeking more information from the […]

Sales is an evolutionary entity, and evolution happens at a very fast paced rate with it. The subdivision of wholesale and retail, the emergence of catalogue based sales, the idea of malls, and finally that of selling online are things that have come up in less than the past hundred years. Drop shipping is an […]

Online Marketplaces can be divided into a few subcategories – there are your usual online megamalls like Flipkart and Amazon that sell you everything you might need under one virtual roof. There are also online auction companies like Tradus and eBay that work on a slightly different business model. But in online retail, the sky […]

These are great days to be in e-commerce. In India and worldwide, e-commerce and online retail have been seeing some amazing progress, and it is no surprise that consumers have finally gotten used to this new way to shop. The Indian e-commerce market saw its biggest year in 2014, and if the predictions are correct, […]