How to Maintain a Good Seller’s Rating on Marketplaces
Online marketplaces are ultra-competitive platforms, and excelling in them can be a difficult prospect. It is not uncommon to find many sellers on an online marketplace selling the same product, especially consumer retail like electronics and apparel. (Interestingly, electronics and apparel rank at the top in the list of the most popular product categories sold […]
How to Enhance Your Product Sales with Good Photography
The other day I was going through a prominent online marketplace looking for a case for my cell phone. As any user would, I used the search option, toggled the price range to sort the results from low to high, and started browsing. What I noticed was that I was seeking more information from the […]
Everything You Need to Know About Drop Shipping
Sales is an evolutionary entity, and evolution happens at a very fast paced rate with it. The subdivision of wholesale and retail, the emergence of catalogue based sales, the idea of malls, and finally that of selling online are things that have come up in less than the past hundred years. Drop shipping is an […]
5 Niche Online Marketplaces You Should Know About
Online Marketplaces can be divided into a few subcategories – there are your usual online megamalls like Flipkart and Amazon that sell you everything you might need under one virtual roof. There are also online auction companies like Tradus and eBay that work on a slightly different business model. But in online retail, the sky […]
5 E-Commerce Trends to Look Out for in 2015
These are great days to be in e-commerce. In India and worldwide, e-commerce and online retail have been seeing some amazing progress, and it is no surprise that consumers have finally gotten used to this new way to shop. The Indian e-commerce market saw its biggest year in 2014, and if the predictions are correct, […]
How to Drive More Traffic to Your Online Marketplace Store
The big question every online retailer faces while starting out is how to get people to their online store. Although we regularly see the most bizarre things go viral on the internet (case in point, the kickstarter campaign for Exploding Cats), we never really imagine the same happening to our online enterprises. What we don’t […]
“Bylane e-commerce surprise” (Browntape in Times of India)
This is what Times of India had to say about us .. Even as Laxmikant Parsekar’s government struggles to boost investment and create employment, a small yet innovative e-commerce start-up has shown the way, just meters away from the chief minister’s secretariat office. A stroll along the empty streets of the Journalist’s colony in Porvorim leads […]
E-Commerce Packaging Ideas Your Customers will Love
For a customer, receiving a package from the online retailer is supposed to be a wonderful experience. It is like receiving a gift one bought for oneself some time ago. Although it is probably the most heartwarming part of abusiness, it is here that most online retailers face an extremely tough test – to humanize the business […]
What Sells Most in the Indian E-Commerce Market?
The first question every online retail newbie has when they enter the sector is, ‘what to sell?’ The Long Tail Phenomenon, propounded and discussed by Chris Anderson, the editor of Wired Magazine tells you not to fret about this question much. Every product has a profitable place in the online market, however niche it is. […]
Hey, is it time to re-platform?
Web based shopping is a highly diverse field that has been changing at an astounding rate. To be ahead of the competition here requires clear foresight and the ability to take major decisions effectively. Re-platforming is one such decision. An online shopper is looking for a seamless, efficient and a friendly way to shop, and […]
