Which Social Media Should You Choose for Marketing Your Online Retail Enterprise?
Which marketing medium is right for you? Which one should you choose to make the maximum impact in your sales as an online retailer? Let us clear an important misconception about the internet first, before getting into these questions – the internet is not a network. It is a network of networks, both in the […]
Amazon Prime, Flipkart Assured, and Snapdeal Gold – Which one’s the most popular?
The day of the discount is gone. Not just is it unprofitable, but there is a legal angle to it too. The government, while clarifying that 100% Foreign Direct Investment is allowed in online retail, has also stated that the marketplaces are not to have any monetary interest in the selling. This prevents marketplaces from […]
Top 6 tips to reform your ecommerce shipping & fulfilment
The logistics end of ecommerce comes with all kinds of troubles. Besides managing your products, orders, inventory and packaging, logistics is one headache you wouldn’t mind getting rid of. But without logistics the wheels of ecommerce come to a screeching halt. So instead of dreading this part of online retail it’s better to understand how […]
5 Unusual Ways to Save Online Seller Resources
The top players in the Indian online retail industry seems to be in the middle of a three way game of chicken – Flipkart, Amazon and Snapdeal are bleeding away profit margins in an effort to gain bulk market share. The problem with this strategy is that it only works for those who can afford […]
What goes on in the ecommerce shopper’s mind? Common online shopping hacks demystified
While we normally blog about how to increase your sales, get more clicks, and select suitable prices, this time we decided to look at things in a different way. We thought of getting into a shopper’s shoes to see how they shop. The key takeaways from this blog will be to analyse and decipher buyer […]
Proven Ways of Implementing Customer Satisfaction for Improved Sales
For a long time, customer satisfaction has been the buzzword in the online retail market. It has been proven over and over again that keeping your customers happy is of paramount importance for your online retail business. Research shows that customer satisfaction is directly related to customer retention, or the ability to hold on to […]
Is it possible to influence online shoppers into buying a product? These psychological facts say you can
The human mind is a tricky and complex phenomenon. If you have read self-help books like Dale Carnegie’s ‘How to Win Friends and Influence People’, or Leil Lowndes’ ‘How To Talk to Anyone’, or Stephen Covey’s ‘7 Habits of Highly Effective People’, then you will know that it is not that difficult to sway the […]
4 simple tips to get repeat sales thourgh ecommerce shipping
When an order is placed online the consumer has multiple expectations. Product quality is the main one but timely delivery is just important to the consumer. Very often order shipping and logistics is considered as the curse of ecommerce. That doesn’t have to be the case. What if we told you, your ecommerce shipping procedure […]
How to Launch an Effective Marketing Campaign for the Festive Season
It’s mid-September already, which means that the festive season will be upon us within a month. Festivals like Dusshehra, Durga Pooja and Diwali will be celebrated with enthusiasm all over the country. The annual festive season also means another thing – shopping frenzy. It is a historical fact in India that retail sales tend to […]
What is the Best Way of Order Fulfilment? Self Fulfilment or Marketplace Fulfilment?
The Indian online retail market is looking at a lot of fast changes this year – with the recently approved 100% FDI for foreign investment in the online marketplaces, one can now expect new entrants into the market, bringing with them a new level of competition. With so many potential marketplaces for the seller to […]