How to Use the Best Product Images for Your Online Retail Shop
Perhaps the greatest hurdle in the transition of a consumer from an offline shopper to an online shopper is the tendency to try a product before buying it. Indian consumers, especially from the up-and-coming tier II and III cities are used to checking a product out in showrooms before buying it. This is especially true […]
Progress your online business with mobile wallets – the future of online payments
Mobile wallets are the future of online selling. We all know the importance and impact of operating a mobile wallet. Browntape explores the benefits and future prospects of e-wallets in this article. A quick tutorial A mobile wallet as the name suggests is virtual currency. It is on the lines of a credit or debit […]
Does your Ecommerce need business insurance?
The Indian ecommerce industry is growing at a breathtaking pace. According to the Internet and Mobile Association of India, the Indian ecommerce market is slated to touch Rs. 2 Lakh Crore by December 2016. The rate at which the market is growing is also phenomenal – As compared to the 30% growth spurt from 2011 […]
Online jewellery sale trends – what’s sparkling and what’s not
Diwali is knocking on our doors. For many communities, Diwali and Dhanteras are associated with the purchase of gold. Buying precious metals online is growing at a fast pace. Online jewellery sale is an interesting part of online retail. The items in this category are high-value luxury items. And despite the perils of buying jewellery through ecommerce, […]
What are Your Ecommerce Banner Ads Missing?
Banner ads are perhaps one of the most ubiquitous features of a website – something that we all take for granted. Probably the only time we really notice them is when they become really loud and aggressive and dominate the webpage, eating up space reserved for valuable, unique, contextual content. Then they become a nuisance, […]
Making your mark on Shopo – tips to boost your visibility
Shopo is Snapdeal’s no commission platform that boasts of simplicity that would appeal to home businesses and handicraft sellers. We decided to take a look at the nitty gritty of selling on the platform. We also have some pointers that will help increase your visibility. Shopo – a brief history Snapdeal took over Shopo in […]
Do you share your marketplace listed products on social media? It’s time you started!
The purpose of online retail promotions is to create awareness about your existence. There are different promotion features available on online marketplaces like sponsored ads, banner ads, brand stories, product freebies and discounts. Plus, you can try our unique version of product promotions. Apart from sticking to the marketplace platform you can expand your promotion horizon. […]
What is in Store for the Future of Indian Online Marketplaces
As we have mentioned a few times before, the current state of Indian online marketplaces is like that of a three way game of chicken, with Flipkart, Amazon and Snapdeal vying for the top market share. But that is not the complete picture. Indian online retail has come a long way from its meagre beginnings, […]
Can Alibaba in Indian Ecommerce Invigorate the Online Retail Market?
The Indian online retail market has been dominated by the top three players – Flipkart, Amazon and Snapdeal, for the past few years. With the sale season upon us, it is hard to miss the aggressive marketing tactics each of them are utilizing to one up each other. At the same time, there seem to […]
Do male and female shopping patterns differ?
To be really successful at online retail, you must really know your customer. You must be able to anticipate what the customer might want, what they might like, what might bring them back. The study of customer shopping patterns and demographics is not a new thing in the field of sales. We study shopping patterns […]