• Software
    • All Features
    • Order Management
    • Shipping your Orders
    • Centralized Inventory
    • Sales Analytics Dashboard
    • Payments from Marketplaces
  • Services
    • Outsource your eCommerce
    • Enterprise Integrations
  • Clients
  • Integrations
    • All Integrations
    • Pepperfry
    • Amazon
    • Ebay
    • Flipkart
    • Rediff
    • Snapdeal
    • Mr. Voonik
    • Paytm
    • Vilara
    • Shopclues
    • Magento
    • Myntra
    • Shopify
    • Jabong
    • WooCommerce
    • Limeroad
    • Bigcommerce
    • Voonik
    • OpenCart
    • Firstcry
    • Seller Fee Calculator
  • Resources
    • Blog
    • Videos
    • Seller Fees Calculator

Mon-Fri, 10am-6pm: Software: +91-95953-23155

Browntape Browntape
Sign up Login
  • Software
    • All Features
    • Order Management
    • Shipping your Orders
    • Centralized Inventory
    • Sales Analytics Dashboard
    • Payments from Marketplaces
  • Services
    • Outsource your eCommerce
    • Enterprise Integrations
  • Clients
  • Integrations
    • All Integrations
    • Pepperfry
    • Amazon
    • Ebay
    • Flipkart
    • Rediff
    • Snapdeal
    • Mr. Voonik
    • Paytm
    • Vilara
    • Shopclues
    • Magento
    • Myntra
    • Shopify
    • Jabong
    • WooCommerce
    • Limeroad
    • Bigcommerce
    • Voonik
    • OpenCart
    • Firstcry
    • Seller Fee Calculator
  • Resources
    • Blog
    • Videos
    • Seller Fees Calculator

How to Use the Best Product Images for Your Online Retail Shop

Oct 31, 2016 | Posted by browntape | Blog |
  •  
  •  
  •  
  •  
  •  

https://cdn2.business2community.com/wp-content/uploads/2015/09/pixelz-outsourcing-11.jpg.jpg

Perhaps the greatest hurdle in the transition of a consumer from an offline shopper to an online shopper is the tendency to try a product before buying it. Indian consumers, especially from the up-and-coming tier II and III cities are used to checking a product out in showrooms before buying it. This is especially true for the two most popular categories in online retail – electronics and apparel. This is probably the reason why online retail platforms like Flipkart are mulling over the option of establishing offline stores in various parts of India.

Be that as it may, there are a few things that you can do as an online retailer to make your customers more comfortable while shopping on your webstore. The most important factor to work with here is product images. Imagine a website without a product image – how would the user imagine a product if all the information about it is in the form of text – however detailed. The image is what primarily fuels the imagination so that the user already has an idea of what is in the box before opening it.

A good image faithfully brings out the different qualities of the product – its colour, texture, size, etc. without misleading the viewer. It also makes the viewer comfortable with the idea of the product – the viewer can imagine themselves wearing the article of clothing, or they can mentally place a product in their living room to see how it might look. Since the image is such an important factor in making a sale, we should spend some time on thinking about what makes a good image for a product listing on an online retail website. Here are a few important points.

Tips for Product Images for Your Webstore

1. High-Resolution Images

https://searchengineland.com/figz/wp-content/seloads/2013/01/fuzzy-images2.png

Uploading high-resolution images is the first factor for a good product image for your online retail store. Hi-res images are heavier files, but that is because they are simply made up of more pixels – they pack more information about the product. You can provide the viewer with an option to zoom in and investigate the product more closely through a hi-res image. This way the look and feel of the image is captured through the texture and the patterns on the product, giving your viewer more visual information about it.

2. Use Multiple Images

https://pixc.com/upload/wp-content/uploads/2014/05/Untitled-design1.png

This is an important point which many online sellers miss out on. It is vital to put at least three images of your product, preferably more. Use different camera angles to showcase your product from different sides. It is always nice to have an image showing the product in action, so if it is a backpack or a suitcase, add an image where it is full of books/laptop or clothes. This is also good to display the various features of the product, like the number of pockets or compartments the backpack has. The more information your images provide about the product on a standalone basis, the better.

3. Thumbnails/Quick View Images

https://templatic.com/docs/wp-content/uploads/2011/05/product-listing-page-grid-view.jpg

Thumbnails are literally the first time the viewer lays eyes upon your product. So make sure that it is present. Many websites offer a quick view option where a small size image pop-up is utilised. You can convert your hi-res images into thumbnail and low-res sizes and use the same for these purposes. Just be careful while doing so, because some images that work great in hi-res might not be the best when scaled down. Understand the function that different image sizes perform and choose your images accordingly.

4. Don’t Overdo Post-Production

https://i.ytimg.com/vi/KG_QdvTo3jI/maxresdefault.jpg

Post-production of images is a necessity. Even if you use good quality equipment to capture your photos, you will need to put them through a photo editor like Photoshop and make sure that they are composed properly, adjust basic brightness, contrast and colour settings, remove certain defects and align them properly. While this is important, don’t go overboard with the touch-ups. Digital technology gives us unlimited control over manipulating an image. The product image must do justice to the product. It is a bummer for the customer if they realise that the actual product looks nothing like its online image, and it could get you in some trouble.

5. Design Your Website Accordingly

https://ce4.uicdn.net/438/223d90b1ec4fb5d181561806e9c2f/webapp/3202-create-an-online-store-1and1.png

If you are planning to showcase your images on a standalone website, then you have total control over how they are displayed. For example, you can use various tactics of responsive design to help the user toggle between a normal and a magnified view of the image. The same goes for scrolling between images and pop-ups. Try to remove unwanted images from the website surface so that the viewer’s attention is focused on what you want them to see.

This is what we have on product images for your online retail store. To know more, get in touch with Browntape. We are India’s leading e-commerce experts, and we are always happy to help!


  •  
  •  
  •  
  •  
  •  
Tags: ecommerceecommerce product imagesHow to take good product imagesonline retailproduct images in online retail
Share

You also might be interested in

How to Lose Your Customer’s Trust in 5 Simple Steps

Oct 31, 2014

You might have done many things right in building a trustworthy relationship with your customer, but one overlook on your part might end up spoiling it all completely.

Declining Profits in Retail Make Retailers Embrace E-Commerce

Nov 10, 2014

by Browntape, on iamwire.com If 90s were the age of[...]

Think You Can Manage Your E-Commerce Campaign Without a Software Provider? Think Again!

Dec 1, 2014

Online marketing is a tough game to play. With multiple[...]

6 Comments

Leave your reply.
  • Anila Jain
    · Reply

    April 12, 2017 at 6:56 AM

    As product images are the first things that attract the customers so it is needed to be more aware of making the images ready for online retail shops. If the taken shot is not good enough then some kinds of post processing task can help.

  • Solaiman Hossain CPK
    · Reply

    June 5, 2017 at 11:02 AM

    Very well described . I liked your post and i’m also a beginner online retailer . I’m just finding product image using best way for online shop .

  • Monica Dewett
    · Reply

    August 2, 2017 at 8:12 AM

    Great Work,Keep it Sharing

Leave a Reply

Your email is safe with us.
Cancel Reply

Subscribe To Us

Seller Strategies Videos

A Browntape initiative to make eCommerce easy for sellers in India.

https://youtu.be/pp0rtqVgVJ8

Account Reputation & Pricing

A video about account reputation, pricing products & managing discounts

https://youtu.be/lqvoknVTTVA

Share

Advertisment

Recent Posts

  • Make Some Noise for the Courier Boys
  • Guide to Understanding Influencer Marketing
    Guide to Understanding Influencer Marketing
  • How does Amazon’s seller payments system work – from order to money in the bank
    How does Amazon’s seller payments system work – from order to money in the bank

Posts by Topics

Advertisment

Browntape on FB

Contact Us

2nd Floor, Alvaro Avenue, Alvaro Gardens, Above Bata Showroom, Chogm Road, Porvorim, Goa, India – 403521
+91-95953-23155
Mon-Fri, 10am -6pm (IST): +91- 95953 23155

Offerings

  • Self-use Software
  • Enterprise Integrations
  • Outsource your Ecommerce
  • Sales Channels
  • Resources

Features

  • Multi-Channel Orders
  • Centralized Inventory
  • Shipping your Orders
  • Sales Analytics Dashboard
  • Payments from Marketplaces

Info

  • About us
  • Customers
  • Careers
  • Team
  • Contact Us

Selling Tips

  • Which all marketplaces are there in India?
  • Why sell on multiple websites?
  • Why is technology important for your online sales?
  • 5 ways to streamline your online sales
  • What is an SKU and why is it important?

Software

+91-95953-23155

(Mon-fri, 10am-6pm)

Outsourcing

+91-95953-23155

(Mon-fri, 10am-6pm)

© Copyright Browntape 2012-2019. All rights reserved. Terms of Use | Privacy Policy

Prev Next
×
  • I want to use..

  • Self-Serve Software (Starting from Rs 2/order)
  • Outsourced Services (Monthly Fee/Commission%. Talk to us)
  • Enterprise Integrations (Talk to us)

Signup for Software Demo..

Name

Email

Phone

Company Name

Live Marketplace Accounts

Orders per month

Number of SKUs
How do you currently manage orders & inventory

City

Cancel

Tell us a little more to provide a solution suited to your needs..

Your Name

Company Name

Company Website

Your Mobile

Your Email

City

Cancel

Connect your ERP to ecommerce

Name

Work Email

Phone

Company Name

Orders per month

Number of SKUs
Integrations Required

Cancel

You are in good company..

signup-client-logos

  • In just 6 months, Browntape turned things around. In a snap I went from B2C to K2K (Kashmir to Kanyakumari). Today my online sales are far more than my store sales.

    -Guru Bichu
  • From nothing to flourishing on more than 10 marketplaces, in just 6 months! Kudos to Browntape.

    -Renka Fashions
Get IFB Case Study - Enter Email

Enter your email address and we'll send you a link to download the casestudy.

Case Study: How Lego India utilised Amazon CPC Ads to meet growth targets

Enter your email address and we'll send you a link to download the Lego case study.

Enter your email address and we'll send you a link to download the casestudy.

×

Sign up for free now

Full Name *

Mobile Number *

Email *

Password *

Confirm Password *

Cancel

Key Points

Price Battlefield
Competing Seller’s Ratings
Seller Stockouts
Lowest Price Winner
BuyBox Winner
×
  • I want to use..

  • Self-Serve Software From Rs 1/order
  • Outsourced Services From Rs 10,000 monthly+% of sales(software included)

Get started with your self-serve software in 60 seconds..

Your Name

Your Mobile

Company Name

Your Email

Password

Repeat

Live Marketplace Accounts




Cancel

Tell us a little more to provide a solution suited to your needs..

Your Name

Company Name

Company Website

Your Mobile

Your Email

City



Cancel

You are in good company..

signup-client-logos

  • In just 6 months, Browntape turned things around. In a snap I went from B2C to K2K (Kashmir to Kanyakumari). Today my online sales are far more than my store sales.

    -Guru Bichu
  • From nothing to flourishing on more than 10 marketplaces, in just 6 months! Kudos to Browntape.

    -Renka Fashions