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1

How did Browntape multiply 60-year old Renka’s online sales in just 6 months?

Jun 23, 2015

Established in 1958, Rosy Hosiery Mills (RHM) has been in the business of manufacturing and exporting a number of products including fabric, garments, home furnishing, baby products and accessories. Their products are designed n tune with global style and colour trends, and have been well received by customers over the years. On the manufacturing front, […]

2

Track Your Remittance: New Browntape feature

Jun 19, 2015

The best part about selling online on multiple channels is getting the rewards – payment. But payment procedures on e commerce sites are not as easy as they sound. A large company like Flipkart sells around 10 products per minute, and on a good sales day, makes more than Rs.600 crores in a day. Moving […]

3

How Browntape Simplifies the Order Processing Procedures for All Your Online Marketplaces

May 18, 2015

It’s a question most of us don’t bother to ask. It’s like asking how the plumber turns the water on, or the IT guy fixes your computer. We know that Browntape has the capacity to integrate numerous online and offline marketplaces, including your brick-and-mortar store. But it’s definitely good to know what goes on under […]

4

How were Diwali Sales for Online Marketplace Sellers?

Jan 12, 2015

Expectations were high this Diwali season for both online marketplaces and the sellers selling on these platforms. With promises of ‘the best’ offers to customers, some were quite a success while some like Flipkart had to face the brunt of many. Who reached the expected sales figures? Or who achieved part of their targets? At Browntape […]

5

Selling Online – Should you open your own store or sell on marketplaces?

Jan 7, 2015

Published by Browntape on iamwire. In the e-commerce space, there are a very few products that are not sold online today. From grocery to sexual wellness, it’s all there in the online selling space with consumers getting to pick from a number of options. “Should you sell online?” seems to be a question of the […]

6

Is Your Online Retail Business Healthy?

Dec 31, 2014

So you started with an idea to try online retail and today you are an e-commerce businessman. People buy products from you everyday, through your website or an online sales channel that you subscribe to. As you spend more and more time on the online marketplace, your venture starts growing in a complicated manner. Consider […]

7Browntape at Vastra 2014

Browntape at Vastra 2014

Nov 12, 2014

Conducted by FICCI and RIICO, Vastra 2014 viz “VASTRA- an International Textile and Apparel Fair 2014” saw not only people from the apparel sector, but from all walks of life. Held in Jaipur from 29th to 31st October, the event had the support of several state governments including Rajasthan’s, Gujarat’s and Andhra Pradesh’s. Browntape set […]

8

Declining Profits in Retail Make Retailers Embrace E-Commerce

Nov 10, 2014

by Browntape, on iamwire.com If 90s were the age of pop music and 2000s were the age of Internet, the 2010s are clearly the age of consumerism. The driving factor has been favorable demographics – a young, working audience with rising income levels and increased brand affinities, thanks to urbanization. The effect of this is […]

9

How to Cut Down Your Order Processing Time

Nov 6, 2014

The ability to process orders quickly and efficiently is a benchmark for a good online retailer. Being able to do this not only means that the customer is left satisfied, but it also reflects upon the sales and profit margins of the retail enterprise. The usual way the system flows is this – the customer […]

10

Adding and Managing Different Channels to Your Browntape Account

Oct 20, 2014

Multi-channel inventory management systems are the need of the day for today’s online business owner. The reason is very obvious – if you could set shop in many different shopping malls in different locations for free, why wouldn’t you? And if you were provided with a system through which you could manage all of the […]

11

Why is Multi-Channel the Way to Go?

Sep 15, 2014

It is the traditional retailer’s worst nightmare to see a customer peruse an item in their store and then flip out a smartphone to order it online. Online sales are multiplying day by day because they offer customers much more than a traditional outfit can. Studies have consistently shown the power of consolidating various channels […]

12

9 Things Your Invoice Absolutely Must Have

Jul 9, 2014

The invoice for your sales transaction is probably the most important piece of documentation you will create and share with your customer. It is imperative that extra care has to be taken in creating its format and filling the information within it. The idea of an invoice is mutually beneficial to you and your customer […]

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