Vastra 2014
Vastra 2014

Conducted by FICCI and RIICO, Vastra 2014 viz “VASTRA- an International Textile and Apparel Fair 2014” saw not only people from the apparel sector, but from all walks of life. Held in Jaipur from 29th to 31st October, the event had the support of several state governments including Rajasthan’s, Gujarat’s and Andhra Pradesh’s.

Browntape set up stall there, sharing exhibition space with other popular e-commerce names such as Flipkart, eBay etc.

Browntape's Stall at Vastra 2014
Browntape’s Stall at Vastra 2014

In a span of 3 days, we interacted with over 500 individuals and businesses, and more than 200 visitors registered with us at our stall. Some visitors were glad to have met us since they were looking for a multi-channel ecommerce solution, and now they found one. Some others walked in with purchase enquiries, several of who even closed the deal with us in a matter of days. To our delightful surprise, several of these visitors were from beyond the apparel sector as expected considering the exhibition focused on apparel. We had a fair representation from Jewelry, Books, Gift Items, Handicrafts etc. among other categories. It was an experience rich in diversity – we met exporters, dealers, manufacturers and retailers, Indians and foreigners.

The exhibition wasn’t limited to all work. One evening was well spent at the Networking Party where service providers and clients didn’t talk business with each other, instead shared a joke or two over good food and drinks.

browntape's vastra selfie
The Vastra Selfie

Such events give a face to the name, and Browntape is excited to be a part of many such happenings!

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