Brand Infringement: Definition, Types, Policies, Claims | BT Seller Academy
Contents: What is Brand Infringement Marketplace Infringement Policy Infringement Policy Violation How to file Infringement Amazon Flipkart Paytm, Snapdeal, Shopclues 1. Brand Infringement 1.1 What is Infringement ? Infringement refers to the unauthorized use of material by a third party that is protected under intellectual property law. 1.2 Types of Infringement Trademark Infringement : Trademark is […]
New Ecommerce Policy – Impact on Brands selling online in India (2019)
The Indian Govt. has announced a new e-commerce policy in Dec 2018. Here is our attempt to decipher its impact on brands selling online. Ecommerce policy circular Summary of Impact: If you are selling on Amazon & Flipkart via Cloudtail or Retailnet, you need to look at participating directly in the marketplace. Online-only brands and […]
OmniChannel Retail: What it is, Value, Challenges and Success Factors
OmniChannel Commerce (or OmniChannel Retail, also spelt as omni-channel) refers to the practice of selling products or services via multiple commerce touchpoints (both online and offline), while maintaining brand and customer experience consistency across all the channels. It could be relation to your branding, positioning, pricing, products and services offered, cross-promotion of offerings not present […]
Ecommerce companies’ unclear policies invite maximum consumer complaints
Ecommerce companies’ unclear policies invite maximum consumer complaints Ecommerce companies are often in the news for breaking the sales, investment, profits, and losses record. But they are also breaking the ‘most complained’ record, thanks to their obscure procedures and policies. The Quality Council of India (QCI) analysed the consumer grievances submitted to the Centre and […]
The Potential Of One Day Delivery For Your Online Business
The main goal of an online marketplace with regards to product delivery is “faster the better”. Average product delivery time is usually 5-6 business days. But, few marketplaces have stepped up a notch to deliver product in 1-2 business days or less. Advantage over competitors With one-day delivery service, you will have an edge over […]
Ecommerce firms’ annual sales from each vendor capped at 25%
E-commerce firms’ annual sales from each vendor capped at 25% Ecommerce players like Flipkart and Amazon will not be allowed to market more than 25 per cent of its annual sales coming from one vendor, the government on Monday 28th August, clarified. The government had earlier mandated 25 per cent maximum sales from a single […]
Alibaba & Paytm to invest in BigBasket, Amazon to pick stake in Grofers
Alibaba to invest in BigBasket, Amazon to pick stake in Grofers The Indian online grocery industry is hotting up as ecommerce biggies rush to grab the largest market share. As per latest reports, the big players are looking to invest in e-grocery companies and increase their presence. While Alibaba and Paytm Mall are going to […]
Snapdeal seeks to stay relevant, reserves Rs 40 CR for festive promotions
Snapdeal seeks to stay relevant, reserves Rs 40 CR for festive promotions Looks like Snapdeal will be participating in the festive season sales this year. After the merger deal break with Flipkart, the etailer decided to fly solo. Now it is gearing up to capitalize on the biggest shopping season of the year to avoid […]
Is Snapdeal 2.0 good news for Online Sellers?
Is Snapdeal 2.0 good news for Online Sellers? After months of negotiations, the Flipkart-Snapdeal merger deal was called off. Whether it was Flipkart’s asking price or Snapdeal’s dislike for the clauses imposed, whatever resulted in the deal break has left Snapdeal excited to start afresh as Snapdeal 2.0. How about the sellers on its platform […]