New Ecommerce Policy – Impact on Brands selling online in India (2019)

The Indian Govt. has announced a new e-commerce policy in Dec 2018. Here is our attempt to decipher its impact on brands selling online.

Ecommerce policy circular

Summary of Impact:

• If you are selling on Amazon & Flipkart via Cloudtail or Retailnet, you need to look at participating directly in the marketplace.
• Online-only brands and private labels of marketplaces might get adverse impact.
• This creates a level playing field for Indian brands who were finding it difficult to compete on only price.

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