Creating Ecommerce Sites that Scale – What are the Options in platforms
E-commerce has become an inseparable part of the retail world. The ease in shopping combined with extensive product catalogues of the e-commerce websites ensure retailers a broad customer base. Additionally, without operating an expensive storefront, retailers can easily conduct mega sales and handle massive orders. Thus, be it boosting brand reach or driving profitability, scaling […]
Importance of barcoding inventory for E-commerce
It’s been 70 years since barcodes were invented as a valuable tool for inventory management, supply-chain management, and sales control. Efficiency, accuracy, and scalability have been the three important pillars of e-commerce business. Barcoding technology worked on the critical aspects of the business. Over the years, it has evolved to offer the foundation for the […]
Browntape Lego India Case Study
How Amazon Ads were used for tremendous growth for Lego India Browntape helped Lego achieve breakthrough results via paid promotions on Amazon & Flipkart marketplaces.Lego’s Amazon sales increased 3.8x while the ACoS dropped from 11.8% to < 6%. This allowed overall online business to meet and exceed the growth targets set for Lego India business. Achieved Via: Multiple Parallel […]
How to Register as a Seller on Shopsy
How to Register as a Seller on Shopsy Shopsy is the new talk of the town! And you’re probably wondering how to register on Shopsy and the advantage from the app as an eCommerce seller. Don’t go anywhere- anything & everything you need to know about Shopsy is right here. eCommerce is growing and with […]
eCommerce News- May 2022
eCommerce News- May 2022 Indian Teens Go Digital: Here’s What They are Spending On Teenagers are now shopping online, eCommerce on the rise and advancements in digital payments, Ed-fintech startup Akudo, conducted a research among 1 lakh teenagers aged 11-19 years. Which stated that Amazon and Swiggy were the preferred apps used, followed by Myntra […]
Top Online Marketplaces in India 2022
Top Online Marketplaces in India 2022 Are you looking for the top online marketplaces in India to market your products? A comprehensive list of online marketplaces in India for small and medium sized ecommerce sellers is here for you to read. It goes without saying that beginning an eCommerce business is a difficult task for small businesses. The […]
What are the Main Types of D2C Models?
What are the Main Types of D2C Models? D2C Models or Direct to Consumers is a retail model where brands sell their products to consumers with no intermediaries involved. Traditionally, manufacturers sell their products via agencies, distributors, wholesalers, and retailers. But recently, most brands are pivoting to the D2C models to reach out to the […]
What is D2C and Why Should eCommerce Sellers Care?
What is D2C and Why Should eCommerce Sellers Care? Over the last couple of years, the consumers have come to fully control their buying journey. Consumers demand personalization and trust brands more when they can directly interact with them. Many traditional brands have started wondering what is D2C , how they can leverage this model […]
eCommerce News- September 2021
eCommerce News- September 2021 1. Kidswear Sales On Snapdeal Grew By 493 % in 2021. Shopping trends showed that consumers are now more inclined towards purchases which provide ‘more value’. Track pants registered the highest growth of 17x while T-shirts clocked a 8X growth. Popular kidswear brands such as Luke and Lilly, Hopscotch, Gini and […]
eCommerce News – October 2021
eCommerce News – October 2021 Profile of the Week – Peyush Bansal (Lenskart) “It was about picking up each problem, and solving them” In this interview, Lenskart CEO speaks about how tough his journey has been to make the Indian population buy glasses specifically from Lenskart. Being an online-first brand for a high involvement category, […]
