How Amazon Ads were used for tremendous growth for Lego India

Browntape helped Lego achieve breakthrough results via paid promotions on Amazon & Flipkart marketplaces.

Lego’s Amazon sales increased 3.8x while the ACoS dropped from 11.8% to < 6%. This allowed overall online business to meet and exceed the growth targets set for Lego India business.

Achieved Via:

  • Multiple Parallel Campaigns
  • Product Selection for Ads
  • Daily Keyword Optimisation
  • Daily Bid Management
  • Weekly Budget Reallocation
  • Multiple Ad Formats

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Browntape, founded in 2012, offers to be a one-stop shop for complete online retailing and online-offline hybrid retailing with both software and services under one roof. Its software has 80+ integrations with systems ranging from marketplaces, courier companies, ERPs, WMS (Warehouse management systems), and custom integrations.

Along with the proprietary software, Browntape also provide complete Ecommerce Management Services such as:

  • Account Management Services – Browntape helps brands by managing their entire ecommerce across marketplaces (Amazon, Flipkart, Myntra, etc), their own website and their stores. Browntape’s team of experts performs all the tasks like cataloging, listing, order processing, inventory management, stock planning, sales and promotions for growing sales, product suggestions, reporting, etc. This allows brands to focus on their product innovation and perfecting supply chain, while Browntape takes care of growing the online business.
  • Cross-Border Ecommerce Services – Browntape helps foreign brands enter Indian retails space, primarily via the low-cost e-commerce route. We help the brands with Market Research, Competition Benchmarking, Gap Analysis, Product Selection along with the complete Ecommerce Management Service to launch and manage the brand’s operations in India. They are working with brands from UK, Singapore, Denmark, Spain, Italy, UAE, and others.

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