Snapdeal’s new identity unbox zindagi – unboxing good fortune or failure?
One of India’s online marketplace trinity recently underwent a makeover. Snapdeal took a lot of pain (moneywise and otherwise) to relaunch its brand. The company also made some policy changes. All of this was in preparation for the Diwali sale season. Did it pay off? We decided to do a post-mortem to see the impact […]
Different Types of Cash Flow for an Online Retail Business, and How to Manage Them?
Cash flow is simply the net cash amount flowing in and out of your business, from the revenue that you accrue through your business to the payments that you make to help it run. Although it seems easy enough to understand when we put it like that, cash flow management is one of the trickiest […]
How to Use the Best Product Images for Your Online Retail Shop
Perhaps the greatest hurdle in the transition of a consumer from an offline shopper to an online shopper is the tendency to try a product before buying it. Indian consumers, especially from the up-and-coming tier II and III cities are used to checking a product out in showrooms before buying it. This is especially true […]
Progress your online business with mobile wallets – the future of online payments
Mobile wallets are the future of online selling. We all know the importance and impact of operating a mobile wallet. Browntape explores the benefits and future prospects of e-wallets in this article. A quick tutorial A mobile wallet as the name suggests is virtual currency. It is on the lines of a credit or debit […]
Buyer-Seller communication methods you may not be aware of!
Communication can take place in the simplest of forms. It isn’t always direct. When consumers browse through an online retail platform they don’t always have the option of talking to you. To make things worse, if you take online marketplaces specifically, the task of communicating with a buyer gets difficult because you have a marketplace […]
What is in Store for the Future of Indian Online Marketplaces
As we have mentioned a few times before, the current state of Indian online marketplaces is like that of a three way game of chicken, with Flipkart, Amazon and Snapdeal vying for the top market share. But that is not the complete picture. Indian online retail has come a long way from its meagre beginnings, […]
Can Alibaba in Indian Ecommerce Invigorate the Online Retail Market?
The Indian online retail market has been dominated by the top three players – Flipkart, Amazon and Snapdeal, for the past few years. With the sale season upon us, it is hard to miss the aggressive marketing tactics each of them are utilizing to one up each other. At the same time, there seem to […]
Top 6 tips to reform your ecommerce shipping & fulfilment
The logistics end of ecommerce comes with all kinds of troubles. Besides managing your products, orders, inventory and packaging, logistics is one headache you wouldn’t mind getting rid of. But without logistics the wheels of ecommerce come to a screeching halt. So instead of dreading this part of online retail it’s better to understand how […]
5 Unusual Ways to Save Online Seller Resources
The top players in the Indian online retail industry seems to be in the middle of a three way game of chicken – Flipkart, Amazon and Snapdeal are bleeding away profit margins in an effort to gain bulk market share. The problem with this strategy is that it only works for those who can afford […]
What goes on in the ecommerce shopper’s mind? Common online shopping hacks demystified
While we normally blog about how to increase your sales, get more clicks, and select suitable prices, this time we decided to look at things in a different way. We thought of getting into a shopper’s shoes to see how they shop. The key takeaways from this blog will be to analyse and decipher buyer […]