Creating Ecommerce Sites that Scale – What are the Options in platforms
E-commerce has become an inseparable part of the retail world. The ease in shopping combined with extensive product catalogues of the e-commerce websites ensure retailers a broad customer base. Additionally, without operating an expensive storefront, retailers can easily conduct mega sales and handle massive orders. Thus, be it boosting brand reach or driving profitability, scaling […]
Importance of barcoding inventory for E-commerce
It’s been 70 years since barcodes were invented as a valuable tool for inventory management, supply-chain management, and sales control. Efficiency, accuracy, and scalability have been the three important pillars of e-commerce business. Barcoding technology worked on the critical aspects of the business. Over the years, it has evolved to offer the foundation for the […]
Browntape Lego India Case Study
How Amazon Ads were used for tremendous growth for Lego India Browntape helped Lego achieve breakthrough results via paid promotions on Amazon & Flipkart marketplaces.Lego’s Amazon sales increased 3.8x while the ACoS dropped from 11.8% to < 6%. This allowed overall online business to meet and exceed the growth targets set for Lego India business. Achieved Via: Multiple Parallel […]
eCommerce News- May 2022
eCommerce News- May 2022 Indian Teens Go Digital: Here’s What They are Spending On Teenagers are now shopping online, eCommerce on the rise and advancements in digital payments, Ed-fintech startup Akudo, conducted a research among 1 lakh teenagers aged 11-19 years. Which stated that Amazon and Swiggy were the preferred apps used, followed by Myntra […]
Top Online Marketplaces in India 2022
Top Online Marketplaces in India 2022 Are you looking for the top online marketplaces in India to market your products? A comprehensive list of online marketplaces in India for small and medium sized ecommerce sellers is here for you to read. It goes without saying that beginning an eCommerce business is a difficult task for small businesses. The […]
How To Grow Sales On Flipkart?
How To Grow Sales On Flipkart? Recently every eCommerce seller is trying to sell and increase their sales on Flipkart. The eCommerce site began with the intention of selling books and has now grown to become one of India’s largest eCommerce store. It cleared the path for the launch of several other retail sites in […]
Top B2B eCommerce Marketplaces in India 2022
Top B2B eCommerce Marketplaces in India 2022 B2B eCommerce marketplaces in India are seeing a transformational boom post the pandemic. Believe it or not, the pandemic is transforming how the global markets are doing business. The digital transition from offline to eCommerce marketplace has been the real game-changer. In context to India, the enormous jump […]
eCommerce News – April 2022
eCommerce News – April 2022 Online Spring Festival Discounts Are Back After 2 Years After almost two years of being hit by the pandemic, online spring festive discounts are set to make a comeback. This is across all categories including apparel, fashion, home decor , appliances and more. Read More How Indian eCommerce Brands Can […]
eCommerce News- November 2021
eCommerce News- November 2021 Flipkart to Hold Second Edition of Sustainability Action Summit on 18th & 19th November Flipkart will have another edition of Sustainability Action Summit to showcase its responsibility towards the green economy. The second edition of the summit will be held on 18th & 19th November virtually like last year. The e-commerce […]
eCommerce News- December 2021
eCommerce News- December 2021 Havas Prosumer Report: 95% consumers demand eco-friendly packaging from eCommerce Drawing responses from 3000 consumers across 6 countries, Havas Group of India has decoded the ‘future of eCommerce’ through its structural research. As per the Havas Prosumer Report, the future of eCommerce is Personalised, Transparent and Responsible, as 68% of the […]
