What is Third Party Logistics in India?

3PL or third-party logistics as you might know it as; is a way through which eCommerce businesses outsource some of their tasks. Mainly because of the increase in customer base, new locations, to update their manufacturing process, and other factors. Therefore, it is considered a better choice to outsource some tasks to third-party service providers. […]

Amazon To Revise its Online Selling Fees For Sellers Starting September 1, 2021

New Amazon Seller Fee

Amazon.in is inarguably the largest online marketplace in India. With an easy registration process, 24×7 customer support, and additional service solutions, it has simplified online selling for small business owners in India. Moreover, with fulfilment options like FBA and Easy Ship, sellers can focus on the core business elements. The marketplace has revolutionized Indian retail […]

What is Buy Now Pay Later? (India)

BNPL or Buy Now Pay Later is a term you should have come across by now. But do you know what is it? And how incorporating it into your e-commerce business can help? Well, we’ll explain. BNPL is a fairly new short-term financing method. Much like credit and as the name suggests, a consumer buys […]

What is Amazon Transparency (India)? How Does One Implement it?

Amazon Transparency India

Amazon Transparency has been on the minds of many Amazon India sellers recently. Sellers have been receiving notifications to activate Transparency for their brands/products. So what is Transparency? In recent years, eCommerce sellers on Amazon have become victims of counterfeiting. With fraudulent sellers giving out duplicate products to customers, eCommerce sellers with trademarked products have […]

What is D2C Business?

The whole concept of Direct to Customer or D2C business model is kind of new. Which makes many wonder, what is a D2C business model? Traditional supply chains involve a manufacturer who makes and sells products to a wholesaler, who in turn sells them to a retailer. The retailer is the touchpoint between the company […]

What is the Importance of Packaging in eCommerce?

Importance of Packaging in eCommerce

Importance of packaging in eCommerce is often underestimated by online sellers. Up until now, packaging was just about wrapping the product, putting it in a box, pasting the labels and delivering it. But now, eCommerce sellers are looking beyond corrugated boxes and new regulations have brought in new packaging requirements.  In short, good packaging ensures […]

How to Reduce Shopping Cart Abandonment?

“How to reduce shopping cart abandonment”, is another common question we are asked by Browntape users. Shopping cart abandonment is a common issue faced by all eCommerce websites. It involves online shoppers adding items to a website’s shopping cart, but leaving before completing the transaction. It is the real-world equivalent of walking into the supermarket, […]

How to Register as Seller on Ajio?

Seller Onboarding AJIO

“How to Register as a Seller on AJIO”, is a common question we get asked by eCommerce sellers that use Browntape. AJIO is a  Reliance owned online fashion portal. Launched in 2016, the site took its time to gather momentum. Fighting against already established giants – Jabong, Myntra and ABOF back then was a challenge. […]

What is Myntra PPMP?

What is Myntra PPMP

Myntra Pure Play Marketplace is a fulfillment model on Myntra. It is better known as Myntra PPMP. Myntra, one of India’s top fashion ecommerce platforms has various fulfillment models. The most prominent ones are  Myntra JIT and M-Direct. Compared to these two models, Myntra PPMP offers a lot more. So let’s begin with the basics. […]

How to Automate eCommerce Order Processing with Scanners?

Automate Ecommerce Order Processing

Most online sellers today are unaware of the benefits of automation in their supply chain. While automating an entire supply chain comes at a cost, one can tweak parts of it such as choose to automate ecommerce order processing with scanners. Most of us have seen barcode scanners being used in offline retail outlets for […]