Suffering from seller rating misfortune? Here’s how you cure it!
Before making any purchase a consumer wants to know how popular a seller is among other shoppers and how good his wares are. This is the standard buyer mentality. For offline store shoppers word of mouth is a satisfactory source. In online retail it’s seller rating and reviews which enlighten a consumer about the seller […]
Baby Care Product Market – A Niche Worth the Risk
In online retail, baby care products belong to a niche category. The online baby care market began in 2010 with FirstCry.com and BabyOye.com. Since then many other players have come along to extract the rewards of this category. Understanding the Numbers The Indian population has grown extraordinarily since independence in 1947. As of the 29th […]
Sponsored Ads on Marketplaces – Intensifying seller popularity [Part – 2]
Last week, we spoke about a way to combat the strenuous competition in online retail – Sponsored ads. We shared the benefits of Flipkart’s PLA from Browntape’s experience. This week, let’s take a look at the other option available to you, Amazon’s Sponsored Ads, and how it has benefitted other sellers like you. Amazon’s Sponsored […]
5 Creative Ways to Boost Your Online Sales. Hint: Think Outside the Box!
What’s the first thing that comes to mind when you have to sell online? How do I do it? By now, you’ve probably figured online sales take more than listing your products . The presence of competition makes it harder for you. Whether it’s your first sale or one hundredth, a sale is something an […]
Using Multi-item Orders to Pick up the Sales Slack
As you have already noticed, the peak season has come and gone, how do you plan on making it through the slack period? Have you given it a thought? Is your online retail business capable of staying afloat through this time? A business person plans on boosting sales. This can be done by increasing the […]
Sponsored Ads on Marketplaces – Make your customers notice you [Part 1]
Sorry to burst your bubble once again online sellers! The Indian online retail scene is getting crowded and more competitive each day. The multiplication of online sellers isn’t seizing. Everyday new sellers join ecommerce in the hopes that they can derive more sales. We’ll give it to you straight! It’s a jungle out there and […]
Understand Your Consumer’s ‘Tell’ to Sell
At the start of this year ecommerce specialist said 2015 was the year online selling! The year ecommerce shook the country. There was a tremendous upward growth in online sales due to online discounts and the spread of ingenious technology. Last year saw the ecommerce industry cash in $23 billion. This year it is believed […]
Busting Ecommerce Myths
The idea of making easy money is something everyone dreams of. Most people flock to ecommerce to realize this dream. The likely chances of individual online purchases increasing to 72% this year is promising. According to ASSOCHAM, with a compounded annual growth rate of 35%, Indian ecommerce can cross the $100 billion mark sooner. Online […]
Valentine’s Day Rules For Ecommerce
Valentine’s Day is all about love. Love for your significant other, family and friends. The days building up to this lovefest are meant for online selling entities to enjoy. Your products could serve as gifts. And since Valentine’s Day is not restricted to couples anymore, there will be a lot of gifts exchanged! In Asia, […]
Online Marketplaces Causing Seller Woes!
Sellers! Are online marketplaces treating you bad? Do you have something you’d like to get off your chest? You probably do because just when you thought everyone was getting along your marketplace crossed you. How do you feel about that? The truth is you are not the only one. And picking your bone with the […]
