Mobile apps a huge factor in boosting ecommerce sales and revenue
That mobile is an important factor in the success of online commerce is known even to novice sellers. Especially in India, mobile commerce or m-commerce is significant, owing to the fact that mobiles and smartphones are more widespread than bank accounts or computers. In such a climate, it is essential that online sellers ensure that […]
How to Make Your Customer Your Brand Ambassador
Advertising was much easier 30 years ago, when the trifecta of TV, radio and newspaper were enough to promote your brand among your customers. But times have changed, and how! The marketing game has shifted its paradigms drastically in the past few years, from social media presence to native advertising. The development is mass media […]
Essential Tools to Excel as an Online Seller
The great thing about online retail is that it offers the seller a lot of flexibility in terms of doing their job. At the same time, online retail can be an overwhelming space. The sheer scale with which sales take place, the pace of the competition and the brand vulnerability that social media enables can […]
Developing the Art of Ecommerce Logistics
Probably the most interesting thing about the art of selling is that so much of it happens under the surface. E-commerce platforms regularly rate sellers and encourage the customer to do the same. As a result, we live in a world of seller’s ratings, five stars and customer feedback. But if we really look at […]
Build your brand on marketplaces & stand out from the rest! Here’s how
Online marketplaces dominate the ecommerce scene but quite a few online stores have surfaced and made a name for themselves as well. As a result most online retailers are torn about whether or not they should join the market force or go solo. Being a seller on an online marketplace is difficult these days. The […]
Is a Facebook store better than an online marketplace?
There are a couple of factors that influence where you set up a retail business. Your budget could be one! The kind of goods you sell is another aspect that determines where you set up shop. In most cases though, the popularity of the location makes the biggest impact on your business. Just imagine you […]
Is reverse logistics necessary for smooth returns policy?
Online retail is incomplete without an adequate return policy. Consumers feel they are at a disadvantage because they cannot closely examine online goods before purchase. This makes product returns a necessity. Six to eight percent of seller products are returned. For some sellers this percentage can go as high as 25%. Alarming yes, but why […]
Packaging – More than a pretty outer box!
Packaging, it’s the brown cardboard stuff around precious online goods, right? Wrong! Packaging encompasses more than the outer cardboard covering of products. There are internal components that are just as essential to protect a package during the course of shipment and delivery. Most sellers never really give product packaging a second thought. Why? It’s because […]
Social media blunders – Intentional or Unintentional
Got social media for your business? Well of course you do. This is the age of the internet and you are selling online after all! We all know it is a useful tool for interaction but, ever so often we forget social media can serve as a tool for promotion and traffic generation. Like any […]
Top hacks for error- free ecommerce logistics
Whether it’s the festive season or an ordinary day in your online selling business you have to be prepared with your logistics. Purchases are made when consumers feel like it and if you aren’t ready to dispatch products within 2 days, you will lose your sales and face the risk of being deactivated by the […]
