Framing prudent shipping policies to boost sales conversions
Online shoppers do not appreciate if their purchases are delayed, or if the shipping is not up to the mark. A 2014 study conducted by UPS shows that packaging, shipping and the seller’s returns policy are important factors in deciding on a purchase. Majority of shoppers will buy only if they have the option of […]
Is Online Grocery Still a Viable E-Commerce Category in India?
It is hard to miss the aggressive marketing that online grocery stores and apps engage in these days – from a constant barrage of TV advertisements, to capturing the billboards of the city. While to some, buying groceries online seems like a natural thing to do, to others, especially those from older generations, find the […]
Internet Usage in India and Its Impact on Online Retail
The internet is perhaps the most ambitious project ever undertaken by humans in history. Developed first as a covert project by the American military, the internet broke out into the mainstream world at breakneck speed. The consumers saw many faces of the internet – from the dial up connections of the 90s, whose startup sound […]
Can Gender Neutrality Improve Online Product Marketability?
Online sellers have the advantage of an unlimited buyer base, but also face limitations in the form of fake buyers and inability to reach out to the right ones. This being the case, sellers should look at ways and means to attract the attention of shoppers irrespective of their gender. The marketing techniques and ads […]
4 Ways of Selling Products that Don’t Sell
In the past few years, the emergence of online retail has ensured that the already burgeoning consumer retail industry reaches unprecedented scale. Just take a look at the numbers for the ‘Big Three’ of the Indian online retail industry – Flipkart, Amazon and Snapdeal. Together, they make up around 90% of the market share, and […]
5 Key Performance Indicators that You will find on Your Online Retail Website
To succeed in the online retail business, it is important to understand that things that seem tiny on the face value may have massive repercussions. In fact, it is the tiny things that end up becoming the most relatable to us as consumers, but we rarely recognize the enormity that they encompass. Did you know […]
How to hit the bulls-eye with crisp, bullet point descriptions
It is the age of very little patience and no time. Therefore, no one really has the time to sit and read paragraph after lengthy paragraph of text on your ecommerce site. Let bullet points come to your rescue to structure content in shopper-friendly and easy to read blocks. Some advantages of using bullet points […]
How Refining the Search Option on Your Website can Help You Drive Sales
As a representative of a generation that grew up on Google, it is obvious to see that the basis of what we as consumers know as internet today is ‘search’. The search engine has become ubiquitous in our lives not only in the ways in which we interact with the internet, but also as how […]
Understand the Online Reviews Mechanism and How You can Benefit!
If there is one thing that characterizes our lives in the age of internet, it is evaluation. It is a mark of our times that we try to quantify every lived experience in terms of a rating, or a right swipe, or a review. It is natural to judge a particular service, be it a cab […]
Top ecommerce marketing trends to watch out for in 2016
A robust marketing strategy is important for any industry, and ecommerce is no different. Having a systematic marketing plan and a strong team to implement it will help an online seller towards a healthy sales figure. Let us take a look at some trends that could be hot in 2016: Mobile marketing – This is […]