Online jewellery sale trends – what’s sparkling and what’s not
Diwali is knocking on our doors. For many communities, Diwali and Dhanteras are associated with the purchase of gold. Buying precious metals online is growing at a fast pace. Online jewellery sale is an interesting part of online retail. The items in this category are high-value luxury items. And despite the perils of buying jewellery through ecommerce, […]
What are Your Ecommerce Banner Ads Missing?
Banner ads are perhaps one of the most ubiquitous features of a website – something that we all take for granted. Probably the only time we really notice them is when they become really loud and aggressive and dominate the webpage, eating up space reserved for valuable, unique, contextual content. Then they become a nuisance, […]
Buyer-Seller communication methods you may not be aware of!
Communication can take place in the simplest of forms. It isn’t always direct. When consumers browse through an online retail platform they don’t always have the option of talking to you. To make things worse, if you take online marketplaces specifically, the task of communicating with a buyer gets difficult because you have a marketplace […]
Making your mark on Shopo – tips to boost your visibility
Shopo is Snapdeal’s no commission platform that boasts of simplicity that would appeal to home businesses and handicraft sellers. We decided to take a look at the nitty gritty of selling on the platform. We also have some pointers that will help increase your visibility. Shopo – a brief history Snapdeal took over Shopo in […]
Do you share your marketplace listed products on social media? It’s time you started!
The purpose of online retail promotions is to create awareness about your existence. There are different promotion features available on online marketplaces like sponsored ads, banner ads, brand stories, product freebies and discounts. Plus, you can try our unique version of product promotions. Apart from sticking to the marketplace platform you can expand your promotion horizon. […]
What is in Store for the Future of Indian Online Marketplaces
As we have mentioned a few times before, the current state of Indian online marketplaces is like that of a three way game of chicken, with Flipkart, Amazon and Snapdeal vying for the top market share. But that is not the complete picture. Indian online retail has come a long way from its meagre beginnings, […]
Can Alibaba in Indian Ecommerce Invigorate the Online Retail Market?
The Indian online retail market has been dominated by the top three players – Flipkart, Amazon and Snapdeal, for the past few years. With the sale season upon us, it is hard to miss the aggressive marketing tactics each of them are utilizing to one up each other. At the same time, there seem to […]
Do male and female shopping patterns differ?
To be really successful at online retail, you must really know your customer. You must be able to anticipate what the customer might want, what they might like, what might bring them back. The study of customer shopping patterns and demographics is not a new thing in the field of sales. We study shopping patterns […]
Which Social Media Should You Choose for Marketing Your Online Retail Enterprise?
Which marketing medium is right for you? Which one should you choose to make the maximum impact in your sales as an online retailer? Let us clear an important misconception about the internet first, before getting into these questions – the internet is not a network. It is a network of networks, both in the […]
Amazon Prime, Flipkart Assured, and Snapdeal Gold – Which one’s the most popular?
The day of the discount is gone. Not just is it unprofitable, but there is a legal angle to it too. The government, while clarifying that 100% Foreign Direct Investment is allowed in online retail, has also stated that the marketplaces are not to have any monetary interest in the selling. This prevents marketplaces from […]