Year in Review: How was 2016 for the Indian Ecommerce industry?
The Indian ecommerce industry has been looked at as one of the most exciting and fastest growing industries operating in the Indian economy. In the year 2016, the Indian ecommerce market was projected to reach $38 billion – a stunning 67% rise from 2015’s $23 billion figure. Assocham projects that at this rate, the market […]
Watch out for these 5 ecommerce trends – they will be the bosses in 2017
Happy new year 2017! The new year is upon us, and it brings a lot of hope and opportunities for etailers. Browntape brings to you some probable ecommerce trends that are likely to rule 2017, and how you can use that to your advantage. Read on to know more. Top 5 predictions for 2017 While […]
Ecommerce resolutions 2017 – What should your list include?
It’s the beginning of a new year and many consider it to be an opportunity to turn over a new leaf. Resolutions are on everyone’s minds whether personal or professional. Online sellers also have New Year’s goals and targets in place. Boosting sales and pushing profits will be the common ecommerce resolutions they’ve pinned down. […]
Trends that could help you capture more online shoppers
We already gave you the insights to what consumers look for when shopping online. And one thing consumers are never tired of seeing is, things that are new! That is why as an online seller you need to keep up with the trends and introduce them immediately to your line of products. There are a […]
Top 9 mobile wallets every online seller should know of
The demonetisation in November had many an online seller pull out their hair in despair. However, upon calming down, sellers realised that this might just be the push that prepaid transactions needed to weed out the expensive CoD. Browntape decided to take a look at the top mobile wallets. We bring to you a comprehensive […]
Keeping the date – How to deliver your orders on time without delays
Missing a delivery date is a terrible sin in the online retail business. Customers are ruthless; unforgiving of the smallest slip, unwilling to let things go. If you delay delivering a parcel on time, instant reviews and ratings spring up on the internet detailing your inefficiency. To prevent such unpleasantries, it is wise to deliver […]
Selling online is a necessity, not a choice, for brands! Here’s why ..
It would not be wrong to say that online retail, or online marketplace sales to be more specific, peaked in 2015 mainly due to the endless discounts and sale events hosted by top ecommerce companies. While many traditional brands were increasingly turning to the online retail medium to increase sales, many others wanted a regulator […]
Bag it right – packaging basics – how to pack products sensibly and cost-effectively
While good food might be the right way to anybody’s heart, we know that good packaging will certainly help you to the customers’ hearts. Shoddy packaging can result in damage to the product, further resulting in peeved customers. On the other hand, a carefully and neatly packed parcel shows your customers that you care, and […]
How has demonetisation affected ecommerce? Is it good news or bad news?
The country is still recovering from the sudden demonetisation of Rs. 500 and Rs. 1,000 notes. Business everywhere has seen a change in its routine, and the ecommerce industry hasn’t been spared either. Browntape takes a look at how the move has affected Indian online sellers and the potential future impact on the ecommerce industry. […]
Marketing in Marketplaces – Looking beyond Discounts
If we had to look at the most common myth associated with online marketplaces, it has to be that only discounts drive sales on these platforms. True that etailers treaded the discounts route previously to get in the favourite list of customers. And in the interim period, the other avenues could have been ignored by […]