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Important Update: Browntape is now part of the Ginesys One suite! For the latest updates, products, and solutions, please visit the Ginesys website. Learn More

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Important Update: Browntape is now part of the Ginesys One suite! For the latest updates, products, and solutions, please visit the Ginesys website. Learn More

The Potential Of One/ Same Day Delivery For Your Online Business

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What made online shopping catch on so quickly was the convenience it came with. No need to drag yourself to the store after a long day at work. No more scheduling shopping trips. No online store will ever tell you “Sorry we’re closed.” And best of all, home delivery! Even after you select what you […]

Top 5 Issues With Online Selling

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Every day Indian ecommerce grows a little bigger. 2015 was the year everyone truly saw the potential of Indian ecommerce. ASSOCHAM said the ecommerce industry in the country will be roughly worth $38 billion dollars by 2016. This prediction is based on numbers from the past: 2009 – $3.8 billion 2014 – $17 billion 2015 […]

Safety Tips Against Credit Card Fraud

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Credit cards are not a new concept to the Indian consumers. There are over 2 crore credit card users in India. The total number of credit card transactions via ATMs is 517198 and at POS terminals the number is 68920504, as per RBI statistics for October 2015. Credit card transactions have grown at a CAGR […]

Building an Emotional Connection with Online Consumers

Consumers are emotional people. No transaction is emotionless, it’s just the emotional intensity that varies. Sales deals can cause emotions to run high and tip the scale in either direction – deal or no deal. Have you ever seen an Indian buyer passionately bargain for a good deal? That’s pure emotion. There’s everything from anger […]

What are Customers Saying About You?

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You might have been told a million times, “care less about what people say”. This is true in most cases. It can help you develop thick skin and achieve the impossible. But when it comes to business, you have got to be all ears! Knowing what people have to say is as essential as the […]

Just Launched Your Online Business? What’s Your Next Step?

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Online selling is much easier to start than offline selling. The startup requirements and expenses are way less. And you can sell just about anything you want on the world wide web – home made articles, readymade goods and natural products. All you need to do is decide what to sell, sign up to a […]

How to Write the Perfect Product Descriptions

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On the internet content is an absolute necessity. It is what makes the ecommerce world go round. When buying products online people want to know more about it. Sure they may see the picture of a dress, but they want to know what it is made of, how soft it is, how to clean it […]

2016 NY Resolutions Every Online Seller Must Make

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Every year something new comes along and changes our lives forever. In business these new occurrences can be classified as opportunities and threats. It is essential to know what’s coming your way, what the market is likely to move towards and what is worth the effort. For ecommerce there are a particular set of factors […]

2015’s Ecommerce Exploits!

The research firm Gartner recently stated, the Asian digital commerce market is growing at more than 40% each year. According to an SBI research report India’s e-retailing sector, comprising of online stores and online marketplaces, is the fastest growing segment. The report stated that in 2015, e-retail was worth $6 billion, which may be an […]

Key Essentials for Online Selling

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Online selling is a competitive business, with the end goal – sell more to earn more. India is the fastest growing online retail country in Asia Pacific. And the level of difficulty, when competing in Indian ecommerce, varies from new comers to long term players. This means, no one can guarantee you risk free business […]

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