5 Unusual Ways to Save Online Seller Resources
The top players in the Indian online retail industry seems to be in the middle of a three way game of chicken – Flipkart, Amazon and Snapdeal are bleeding away profit margins in an effort to gain bulk market share. The problem with this strategy is that it only works for those who can afford […]
What goes on in the ecommerce shopper’s mind? Common online shopping hacks demystified
While we normally blog about how to increase your sales, get more clicks, and select suitable prices, this time we decided to look at things in a different way. We thought of getting into a shopper’s shoes to see how they shop. The key takeaways from this blog will be to analyse and decipher buyer […]
Proven Ways of Implementing Customer Satisfaction for Improved Sales
For a long time, customer satisfaction has been the buzzword in the online retail market. It has been proven over and over again that keeping your customers happy is of paramount importance for your online retail business. Research shows that customer satisfaction is directly related to customer retention, or the ability to hold on to […]
Is it possible to influence online shoppers into buying a product? These psychological facts say you can
The human mind is a tricky and complex phenomenon. If you have read self-help books like Dale Carnegie’s ‘How to Win Friends and Influence People’, or Leil Lowndes’ ‘How To Talk to Anyone’, or Stephen Covey’s ‘7 Habits of Highly Effective People’, then you will know that it is not that difficult to sway the […]
What is the Best Way of Order Fulfilment? Self Fulfilment or Marketplace Fulfilment?
The Indian online retail market is looking at a lot of fast changes this year – with the recently approved 100% FDI for foreign investment in the online marketplaces, one can now expect new entrants into the market, bringing with them a new level of competition. With so many potential marketplaces for the seller to […]
Prevent festive season product returns before they even start, with these tips!
Online sellers have reason to celebrate during the upcoming festive season. Diwali, Christmas and New Year offer scope for a lot of shopping, which translates to a lot of selling and good business for sellers. While the opportunities abound to make a killing, there is also the risk of fraud buyers, consignment lost in transit […]
Ecommerce Discounts – An Epidemic without a Cure?
If there is one trend that can be recognized as a game changer in the recent years when it comes to online retail in India. It has been more than three years that the three giants of Indian online retail – Amazon, Flipkart and Snapdeal have been engaged in a gridlock with each other. Massive […]
Who said Online Marketplaces don’t look out for their Online Sellers?
Understanding the importance of online sellers, ecommerce companies are taking steps to keep their sellers a step ahead of the others. Leading ecommerce companies have introduced facilities for sellers to make things easier for them. Some of these initiatives are meant especially to encourage the small and medium businesses to enter the online sphere. We […]
Common mobile commerce myths you probably believe!
We all know that mobile is big. Mobile commerce is slowly gaining traction in popularity among the online shoppers. So what are the statistics in favour of mobile? According to a Comscore report, by 2017, 25% of the total ecommerce sales are going to be through mobile. 60% of the time users spend on social […]
Lessons to learn before trying out Online Retail!
In the past decade, e-commerce in India has grown to become a massive industry that is moving as we speak at a breakneck speed. With the emergence of smartphones and the internet penetration due to this phenomena, the rise of tier II and III cities and aggressive competition by key players in the market, the […]
