Can Guided Selling Drive Sales? Here’s a closer look!
It is an interesting observation that most of the webpages that we visit on a daily basis, are a result of curated content on email and social media platforms like Facebook and Twitter – things that our friends or in many cases, the platforms themselves, recommend to us. This mode of reaching a webpage can […]
Common mobile commerce myths you probably believe!
We all know that mobile is big. Mobile commerce is slowly gaining traction in popularity among the online shoppers. So what are the statistics in favour of mobile? According to a Comscore report, by 2017, 25% of the total ecommerce sales are going to be through mobile. 60% of the time users spend on social […]
Lessons to learn before trying out Online Retail!
In the past decade, e-commerce in India has grown to become a massive industry that is moving as we speak at a breakneck speed. With the emergence of smartphones and the internet penetration due to this phenomena, the rise of tier II and III cities and aggressive competition by key players in the market, the […]
Framing prudent shipping policies to boost sales conversions
Online shoppers do not appreciate if their purchases are delayed, or if the shipping is not up to the mark. A 2014 study conducted by UPS shows that packaging, shipping and the seller’s returns policy are important factors in deciding on a purchase. Majority of shoppers will buy only if they have the option of […]
Is Online Grocery Still a Viable E-Commerce Category in India?
It is hard to miss the aggressive marketing that online grocery stores and apps engage in these days – from a constant barrage of TV advertisements, to capturing the billboards of the city. While to some, buying groceries online seems like a natural thing to do, to others, especially those from older generations, find the […]
5 Key Performance Indicators that You will find on Your Online Retail Website
To succeed in the online retail business, it is important to understand that things that seem tiny on the face value may have massive repercussions. In fact, it is the tiny things that end up becoming the most relatable to us as consumers, but we rarely recognize the enormity that they encompass. Did you know […]
How to hit the bulls-eye with crisp, bullet point descriptions
It is the age of very little patience and no time. Therefore, no one really has the time to sit and read paragraph after lengthy paragraph of text on your ecommerce site. Let bullet points come to your rescue to structure content in shopper-friendly and easy to read blocks. Some advantages of using bullet points […]
How Refining the Search Option on Your Website can Help You Drive Sales
As a representative of a generation that grew up on Google, it is obvious to see that the basis of what we as consumers know as internet today is ‘search’. The search engine has become ubiquitous in our lives not only in the ways in which we interact with the internet, but also as how […]
Understand the Online Reviews Mechanism and How You can Benefit!
If there is one thing that characterizes our lives in the age of internet, it is evaluation. It is a mark of our times that we try to quantify every lived experience in terms of a rating, or a right swipe, or a review. It is natural to judge a particular service, be it a cab […]
5 Things to Consider while Strategizing Shipping as an Online Retailer
Shipping is a vital and slightly underappreciated aspect of online retail. While we generally don’t think shipping when we think online retail, its importance cannot be exaggerated enough. Shipping and logistics form the nervous system of e-commerce across the world. The online transaction that begins on your cell phone only ends when the product is […]