5 Tips to Promote Your Online Store via Email
It is hard to believe that email was once envisioned as a mere replacement for the practice of writing and sending actual mail, because it has so drastically affected our very manner of communication with each other. Email has become so ubiquitous and essential in the online world that according to this report by Radicatti […]
Mobile apps a huge factor in boosting ecommerce sales and revenue
That mobile is an important factor in the success of online commerce is known even to novice sellers. Especially in India, mobile commerce or m-commerce is significant, owing to the fact that mobiles and smartphones are more widespread than bank accounts or computers. In such a climate, it is essential that online sellers ensure that […]
How to Make Your Customer Your Brand Ambassador
Advertising was much easier 30 years ago, when the trifecta of TV, radio and newspaper were enough to promote your brand among your customers. But times have changed, and how! The marketing game has shifted its paradigms drastically in the past few years, from social media presence to native advertising. The development is mass media […]
Essential Tools to Excel as an Online Seller
The great thing about online retail is that it offers the seller a lot of flexibility in terms of doing their job. At the same time, online retail can be an overwhelming space. The sheer scale with which sales take place, the pace of the competition and the brand vulnerability that social media enables can […]
Developing the Art of Ecommerce Logistics
Probably the most interesting thing about the art of selling is that so much of it happens under the surface. E-commerce platforms regularly rate sellers and encourage the customer to do the same. As a result, we live in a world of seller’s ratings, five stars and customer feedback. But if we really look at […]
Valentine’s Day Rules For Ecommerce
Valentine’s Day is all about love. Love for your significant other, family and friends. The days building up to this lovefest are meant for online selling entities to enjoy. Your products could serve as gifts. And since Valentine’s Day is not restricted to couples anymore, there will be a lot of gifts exchanged! In Asia, […]
Online Marketplaces Causing Seller Woes!
Sellers! Are online marketplaces treating you bad? Do you have something you’d like to get off your chest? You probably do because just when you thought everyone was getting along your marketplace crossed you. How do you feel about that? The truth is you are not the only one. And picking your bone with the […]
The Progress of Online Grocery Shopping
The parameters of online shopping have expanded to groceries over the last five years. And the response people have shown gives Indian ecommerce yet another victory. It seems like the street hawkers, vegetable and fruit sellers that once defined Indian bazaars could one day become extinct. But we are far away from that reality […]
Can Sellers Trust Online Marketplaces?
Lately it seems like everyone wants in on Indian ecommerce. Big corporations like the Aditya Birla Group, business tycoons like Ratan Tata and even international players like Amazon and Alibaba want to see how far Indian ecommerce can take them. The ecommerce scenario in the country is run by online marketplaces. There are hundreds of […]
The Potential Of One/ Same Day Delivery For Your Online Business
What made online shopping catch on so quickly was the convenience it came with. No need to drag yourself to the store after a long day at work. No more scheduling shopping trips. No online store will ever tell you “Sorry we’re closed.” And best of all, home delivery! Even after you select what you […]
