How to Decide on The Selling Price of Your Products?
Pricing your products for the online market can be a tough job, especially because as an online retailer, you have to face competition from hundreds of other retailers who might be selling the same/similar products. A few months ago we published an article that talked about some unusual pricing strategies that make use of certain […]
How to Categorize Your Products on Your Online Portal
Think of it this way – when you enter a supermarket looking for a toothbrush, and you find it in the pet food section, aren’t you frustrated? Categorisation in the real world is done to increase efficiency for both the customer and the seller. Imagine frustrated customers leaving their shopping and storming out of your […]
How Browntape Simplifies the Order Processing Procedures for All Your Online Marketplaces
It’s a question most of us don’t bother to ask. It’s like asking how the plumber turns the water on, or the IT guy fixes your computer. We know that Browntape has the capacity to integrate numerous online and offline marketplaces, including your brick-and-mortar store. But it’s definitely good to know what goes on under […]
5 E-Commerce Trends to Look Out for in 2015
These are great days to be in e-commerce. In India and worldwide, e-commerce and online retail have been seeing some amazing progress, and it is no surprise that consumers have finally gotten used to this new way to shop. The Indian e-commerce market saw its biggest year in 2014, and if the predictions are correct, […]
E-Commerce Marketing Metrics that You Should Measure on a Daily Basis
E-commerce marketing is a difficult game to play, mainly because it has no definite set of rules. Rather, you have to learn from past experiences and keep collecting data. This data then becomes the heart and soul of your online marketing strategy, once you get done analyzing it. For an online retail business owner, collecting […]
The Importance of Multi-Channel Selling Strategy and Business Continuity
As online retailers of the 21st century, we do most of our work the digital way. Although technology simplifies the job drastically, it also introduces multiple potential points of failure into the system. We already have to deal with things like natural disasters, server outages and market collapses. Bringing more and more technology into the […]