Making your mark on Shopo – tips to boost your visibility
Shopo is Snapdeal’s no commission platform that boasts of simplicity that would appeal to home businesses and handicraft sellers. We decided to take a look at the nitty gritty of selling on the platform. We also have some pointers that will help increase your visibility. Shopo – a brief history Snapdeal took over Shopo in […]
What is in Store for the Future of Indian Online Marketplaces
As we have mentioned a few times before, the current state of Indian online marketplaces is like that of a three way game of chicken, with Flipkart, Amazon and Snapdeal vying for the top market share. But that is not the complete picture. Indian online retail has come a long way from its meagre beginnings, […]
Can Alibaba in Indian Ecommerce Invigorate the Online Retail Market?
The Indian online retail market has been dominated by the top three players – Flipkart, Amazon and Snapdeal, for the past few years. With the sale season upon us, it is hard to miss the aggressive marketing tactics each of them are utilizing to one up each other. At the same time, there seem to […]
Top 6 tips to reform your ecommerce shipping & fulfilment
The logistics end of ecommerce comes with all kinds of troubles. Besides managing your products, orders, inventory and packaging, logistics is one headache you wouldn’t mind getting rid of. But without logistics the wheels of ecommerce come to a screeching halt. So instead of dreading this part of online retail it’s better to understand how […]
5 Unusual Ways to Save Online Seller Resources
The top players in the Indian online retail industry seems to be in the middle of a three way game of chicken – Flipkart, Amazon and Snapdeal are bleeding away profit margins in an effort to gain bulk market share. The problem with this strategy is that it only works for those who can afford […]
How to Launch an Effective Marketing Campaign for the Festive Season
It’s mid-September already, which means that the festive season will be upon us within a month. Festivals like Dusshehra, Durga Pooja and Diwali will be celebrated with enthusiasm all over the country. The annual festive season also means another thing – shopping frenzy. It is a historical fact in India that retail sales tend to […]
What is the Best Way of Order Fulfilment? Self Fulfilment or Marketplace Fulfilment?
The Indian online retail market is looking at a lot of fast changes this year – with the recently approved 100% FDI for foreign investment in the online marketplaces, one can now expect new entrants into the market, bringing with them a new level of competition. With so many potential marketplaces for the seller to […]
UPC exemption – When do online sellers require it?
In online retail UPC and UPC exemption are common terms. If you haven’t heard of them before, you may be confused with the jargon. Worry not, we are here to help with that. UPC – the grassroots explanation UPC stands for Universal Product Code, and it is a barcode standard in UK, US, Canada, Australia, and […]
Ecommerce Discounts – An Epidemic without a Cure?
If there is one trend that can be recognized as a game changer in the recent years when it comes to online retail in India. It has been more than three years that the three giants of Indian online retail – Amazon, Flipkart and Snapdeal have been engaged in a gridlock with each other. Massive […]
Who said Online Marketplaces don’t look out for their Online Sellers?
Understanding the importance of online sellers, ecommerce companies are taking steps to keep their sellers a step ahead of the others. Leading ecommerce companies have introduced facilities for sellers to make things easier for them. Some of these initiatives are meant especially to encourage the small and medium businesses to enter the online sphere. We […]