Foreign Ecommerce Players in Indian Online Retail
Foreign enterprises have always looked at India as a potential mega-market, especially since the adoption of the globalization policies in 1991. The opening up of the Indian market saw a massive influx of foreign capital, which brought along with it newer brands, more choice for the consumer and a fresh wave of competition for the […]
Confused about ecommerce taxes? Don’t worry; here’s what you need to know!
‘Tis the season to be filing your taxes! Figuring out taxes can be a taxing affair, but fret not, as we bring a general guide on ecommerce taxes . For most part, the ecommerce taxes an online seller must pay are not that different from the taxes paid by a physical retailer. However, with the sale of goods […]
4 Ways of Selling Products that Don’t Sell
In the past few years, the emergence of online retail has ensured that the already burgeoning consumer retail industry reaches unprecedented scale. Just take a look at the numbers for the ‘Big Three’ of the Indian online retail industry – Flipkart, Amazon and Snapdeal. Together, they make up around 90% of the market share, and […]
How Refining the Search Option on Your Website can Help You Drive Sales
As a representative of a generation that grew up on Google, it is obvious to see that the basis of what we as consumers know as internet today is ‘search’. The search engine has become ubiquitous in our lives not only in the ways in which we interact with the internet, but also as how […]
Mobile apps a huge factor in boosting ecommerce sales and revenue
That mobile is an important factor in the success of online commerce is known even to novice sellers. Especially in India, mobile commerce or m-commerce is significant, owing to the fact that mobiles and smartphones are more widespread than bank accounts or computers. In such a climate, it is essential that online sellers ensure that […]
How to Make Your Customer Your Brand Ambassador
Advertising was much easier 30 years ago, when the trifecta of TV, radio and newspaper were enough to promote your brand among your customers. But times have changed, and how! The marketing game has shifted its paradigms drastically in the past few years, from social media presence to native advertising. The development is mass media […]
Handling multi-channel selling on various ecommerce marketplaces ? Try Browntape
Handling multi-channel selling on various ecommerce marketplaces ? Try Browntape On a few major marketplaces in India that are live today including eBay, Amazon, Snapdeal, Flipkart, Tradus and Shopclues over 50,000 merchants sell their products. With a lot of them them having started with a single platform, are now selling on 4 or 5 sites […]
Build your brand on marketplaces & stand out from the rest! Here’s how
Online marketplaces dominate the ecommerce scene but quite a few online stores have surfaced and made a name for themselves as well. As a result most online retailers are torn about whether or not they should join the market force or go solo. Being a seller on an online marketplace is difficult these days. The […]
Is reverse logistics necessary for smooth returns policy?
Online retail is incomplete without an adequate return policy. Consumers feel they are at a disadvantage because they cannot closely examine online goods before purchase. This makes product returns a necessity. Six to eight percent of seller products are returned. For some sellers this percentage can go as high as 25%. Alarming yes, but why […]
Baby Care Product Market – A Niche Worth the Risk
In online retail, baby care products belong to a niche category. The online baby care market began in 2010 with FirstCry.com and BabyOye.com. Since then many other players have come along to extract the rewards of this category. Understanding the Numbers The Indian population has grown extraordinarily since independence in 1947. As of the 29th […]
