• Software
    • Browntape Software
      • All Features
      • Inventory Management
      • Order Management
      • Courier Management
      • Warehouse Management
      • Remittance Management
      • Analytics Dashboard & Reports
    • Browntape Enterprise
  • Services
    • eCommerce Account Management
    • Digital Marketing Services
  • Integrations
    • All Integrations
    • Marketplace Integrations
      • Amazon
      • Flipkart
      • Myntra
    • Shopping Carts
      • Magento
      • Shopify
      • WooCommerce
      • Bigcommerce
    • ERP Integrations
  • Clients
  • Pricing
  • Resources
    • Blog
    • Videos
    • Seller Fees Calculator
    • BT Seller Academy

Mon-Fri, 10am-6pm: Software: +91-95953-23155

Browntape Browntape
Take A Demo Login
  • Software
    • Browntape Software
      • All Features
      • Inventory Management
      • Order Management
      • Courier Management
      • Warehouse Management
      • Remittance Management
      • Analytics Dashboard & Reports
    • Browntape Enterprise
  • Services
    • eCommerce Account Management
    • Digital Marketing Services
  • Integrations
    • All Integrations
    • Marketplace Integrations
      • Amazon
      • Flipkart
      • Myntra
    • Shopping Carts
      • Magento
      • Shopify
      • WooCommerce
      • Bigcommerce
    • ERP Integrations
  • Clients
  • Pricing
  • Resources
    • Blog
    • Videos
    • Seller Fees Calculator
    • BT Seller Academy

How to Lose Your Customer’s Trust in 5 Simple Steps

Oct 31, 2014 | Blog, Customer happiness, Online Selling |

Everyone always talks about how important it is to gain customers’ trust, how it is directly proportionate to an increase in your business and how profitable it is to do so. But we rarely do talk about how easy it is to lose that hard earned trust. This is important because you might have done many things right in building a trustworthy relationship with your customer, but one overlook on your part might end up spoiling it all completely. The key here is sustenance, and sustenance comes only with a greater understanding of pitfalls that you might encounter along the way and planning ahead to avoid them. Here we tell you 5 sure shot ways to lose a customer’s trust. Try to avoid these and you will go farther than ever on your customers’ trust meters.

How to Lose Trust and Alienate Your Customers

1. Poor Communication

As your brand grows, there is no doubt that it is going to be harder and harder to keep track of all communication with your customers. But do not forget that your accessibility was the cornerstone on which you built your business. Just as always being there for your customers propelled you faster in terms of business growth, not being able to do that consistently will have the opposite effect. An automated email system that notifies your customers on the status of their purchase is a great way to manage this responsibility.

2. Unprofessional Online Image

Everyone is always watching you online. With your social media profiles out in the open for everyone to see, one mistake can be a potential publicity nightmare. We have often heard stories of online altercations between customers and service providers that go viral on the internet. Do not become one of those.

3. Asking for Too Much or Wrong Information

A sure shot thing that annoys customers is the amount of information that you require from them. As it is, one of the scariest things a customer has to go through is providing private details like credit cards and phone numbers to online retailers. If on top of that, one is expected to feed in things that are either excessive or downright irrelevant to a stranger, it is natural for them to be on guard.

4. Complex Terminology

This is a common occurrence when retailers speak to their customers. Often, in case of grievances, one is expected to provide myriad amounts of information like the product code, the invoice number, etc. and all the customer wants to do is return a product. Terminology like the SKU codes and shipping manifest details are internal logistics that should be covered by the retailer. When in conversation with a customer, it is advisable to keep your questions simple, precise and respectful.

5. Over-promising

Over-promising is another very visible phenomenon in the retail world. It is not uncommon for retailers to make promises they can’t keep in terms of pricing, discounts, offers etc. The recent Flipkart Big Billion Day Sale was a great example of this. As Flipkart later admitted, they were not equipped enough to serve all their customers appropriately, while already having promised them certain perks. As a result, not only did Flipkart receive a lot of bad publicity, it also lost many valuable customers.

These are a few sure shot ways to lose your customers’ trust. To know more about how to avoid them and turn things around, get in touch with us at Browntape.

Tags: big billion daybrand imagecustomer happinesscustomer serviceecommerceflipkartinformationjargonprofessionalismtrust
Share

You also might be interested in

Why Email is an Online Seller’s Best Friend

Jul 1, 2014

The online selling marketplace is a typical example of an[...]

Declining Profits in Retail Make Retailers Embrace E-Commerce

Nov 10, 2014

by Browntape, on iamwire.com If 90s were the age of[...]

Think You Can Manage Your E-Commerce Campaign Without a Software Provider? Think Again!

Dec 1, 2014

Online marketing is a tough game to play. With multiple[...]

4 Comments

Leave your reply.
  • crazy8
    · Reply

    November 2, 2014 at 10:05 AM

    So true. The focus is mostly on gaining trust. Well written. Thanks,

    • shubhrabt
      · Reply

      November 3, 2014 at 7:47 AM

      Thank you! While we are talking about customers, you may also want to read this https://bit.ly/1xRkOc7

      • crazy8
        · Reply

        November 3, 2014 at 11:07 AM

        Thanks I liked that, very helpful.

Leave a Reply

Your email is safe with us.
Cancel Reply

COMPANY

  • Team
  • About Us
  • Our Clients
  • Partner Up
  • Contact Us
  • Privacy Policy
  • Terms of Service
  • BT Seller Academy

SOLUTIONS

  • eCommerce Account Management
  • Digital Marketing Services 
  • Enterprise Integrations
  • eCommerce Seller Fees Calculator
  • Sales Channel Integrations
  • Resources
  • E-news
  • Articles

FEATURES

  • Browntape All Features
  • Inventory Management
  • Order Management
  • Courier Management
  • Warehouse Management
  • Remittance Management
  • Analytics Dashboard & Reports
new white BT logo

An Ecommerce Software Built for the Complex Needs of Modern Retail
Businesses

Software

+91-95953-23155

(Mon-fri, 10am-6pm)

Outsourcing

+91-95953-23155

(Mon-fri, 10am-6pm)

© Copyright Browntape 2012-2023. All rights reserved. Terms of Use | Privacy Policy

Prev Next

×
  • I want to use..

  • Browntape Software (Starting from Rs 2/order)
  • Enterprise Ecommerce
    ERP Integrations
     (Sign up & we’ll reach out to you)
  • Account Management Services (Monthly retainer/ sales commission. Sign up & we’ll reach out to you)

Signup for Software Demo..

Name

Email

Phone

Company Name

Live Marketplace Accounts

Orders per month

Number of SKUs
How do you currently manage orders & inventory

City

Cancel

Tell us a little more to provide a solution suited to your needs..

Your Name

Company Name

Company Website

Your Mobile

Your Email

City

Cancel

Connect your ERP to ecommerce

Name

Work Email

Phone

Company Name

Orders per month

Number of SKUs
Integrations Required

Cancel

You are in good company..

signup-client-logos

×
  • I want to use..

  • Self-Serve Software From Rs 1/order
  • Outsourced Services From Rs 10,000 monthly+% of sales(software included)

Get started with your self-serve software in 60 seconds..

Your Name

Your Mobile

Company Name

Your Email

Password

Repeat

Live Marketplace Accounts




Cancel

Tell us a little more to provide a solution suited to your needs..

Your Name

Company Name

Company Website

Your Mobile

Your Email

City



Cancel

You are in good company..

signup-client-logos

Get IFB Case Study - Enter Email

    Enter your email address and we'll send you a link to download the casestudy.

    Case Study: How Lego India utilised Amazon CPC Ads to meet growth targets

      Enter your email address and we'll send you a link to download the Lego case study.

        Enter your email address and we'll send you a link to download the casestudy.

        ×

        Sign up for free now

        Full Name *

        Mobile Number *

        Email *

        Password *

        Confirm Password *

        Cancel

        Key Points

        Price Battlefield
        Competing Seller’s Ratings
        Seller Stockouts
        Lowest Price Winner
        BuyBox Winner