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1

How to Create an Effective Call to Action

Jul 8, 2015

A Call to Action, or a CTA is probably the oldest, most effective and indispensable marketing tactic around. You can find it being used by a black market ticket vendor outside a box office, TV advertisements, billboards and the internet – virtually every place where someone is trying to sell you something. The anatomy of […]

2

5 Ways to Improve Abandoned Cart Emails

Jul 1, 2015

Imagine a typical shopping experience. A customer is on your website, browsing your products. Maybe they like an item or two. Maybe they mindlessly add those items to their shopping cart. And then, maybe they lose interest, or receive an important email or remember that they had to feed their cat or simply change their […]

3

5 Simple Ways to Retain Customers and Make them Shop More

Jun 16, 2015

Customer retention is the name of the game. If you are an online retailer, you cannot thrive in the market without conserving a loyal customer base. Oftentimes, this is the major conundrum that the average online retailer has to face – how to retain customers? But why is customer retention so important? Loyal customers are […]

4

5 Actionable Ways to Improve Customer Loyalty on Your Online Store

Jun 9, 2015

In the cutthroat world on online sales, customer loyalty means everything. It means more market share, higher profits, higher brand recognition and a stable, growing business. Customer loyalty has two important benefits – firstly, it means the conversion of a one-time shopper into a trusted customer who would always come to you for their shopping […]

5

How Can Your Online Customers be wooed into Coming Back and Purchasing More?

May 26, 2015

Success in online sales works in mysterious ways, at least seemingly so. It is a medium where you cannot directly interact with your customers, or give them a long speech about how their lives will change for the better if they buy your product. You also end up becoming one seller in a sea of […]

6

5 E-Commerce Trends to Look Out for in 2015

Mar 17, 2015

These are great days to be in e-commerce. In India and worldwide, e-commerce and online retail have been seeing some amazing progress, and it is no surprise that consumers have finally gotten used to this new way to shop. The Indian e-commerce market saw its biggest year in 2014, and if the predictions are correct, […]

7

E-Commerce Packaging Ideas Your Customers will Love

Feb 10, 2015

For a customer, receiving a package from the online retailer is supposed to be a wonderful experience. It is like receiving a gift one bought for oneself some time ago. Although it is probably the most heartwarming part of abusiness, it is here that most online retailers face an extremely tough test – to humanize the business […]

8

Pricing Strategy: It IS Rocket Science

Nov 19, 2014

The other day, I went on eBay to buy myself a handheld microscope. What I noticed was that there were multiple sellers selling what seemed to be the same product at different prices, starting from Rs.599 all the way to Rs.1299. It seemed like a very easy choice to not think further and buy the […]

9

How to Cut Down Your Order Processing Time

Nov 6, 2014

The ability to process orders quickly and efficiently is a benchmark for a good online retailer. Being able to do this not only means that the customer is left satisfied, but it also reflects upon the sales and profit margins of the retail enterprise. The usual way the system flows is this – the customer […]

10

How to Keep Negative Reviews at Bay

Nov 3, 2014

In a world where you are continuously evaluated by online word-of-mouth and sellers’ ratings, negative reviews are every online seller’s boogieman. In all honesty, we have rarely experienced any customer buying a product without spending time in reading the previously written reviews for both the product and the supplier. In fact, one can even argue […]

11

How to Lose Your Customer’s Trust in 5 Simple Steps

Oct 31, 2014

You might have done many things right in building a trustworthy relationship with your customer, but one overlook on your part might end up spoiling it all completely.

12

5 Things NOT to do with Your Online Retail Store

Oct 22, 2014

Managing your online retail store can be a very rewarding experience. There are things that you really ought to do while managing your online store, and we have written about them previously. But what about the things you should NOT do while managing your online retail store? We could have gone in a lot of […]

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