9 common mistakes to avoid when starting your own e-commerce store

authored by Subhash Choudhary Running a Digital Marketing Agency, I see a number of businesses trying to get on the E-Commerce bandwagon, and that number is increasing day by day. With availability of SAAS ecommerce platforms in abundance, it’s pretty easy for anyone to build a store and start selling online in a short time. It’s true […]

How to Cut Down Your Order Processing Time

The ability to process orders quickly and efficiently is a benchmark for a good online retailer. Being able to do this not only means that the customer is left satisfied, but it also reflects upon the sales and profit margins of the retail enterprise. The usual way the system flows is this – the customer […]

How to Keep Negative Reviews at Bay

In a world where you are continuously evaluated by online word-of-mouth and sellers’ ratings, negative reviews are every online seller’s boogieman. In all honesty, we have rarely experienced any customer buying a product without spending time in reading the previously written reviews for both the product and the supplier. In fact, one can even argue […]

5 Must Read Books for Entrepreneurs

Books. Can’t eat them, can’t live without them. Books have always been the guiding light for humanity and a doorway into satisfying curiosity, among other things. Although some might argue that the advent of the internet age might have toned down the importance of books in our lives, we believe it’s quite the contrary. In […]

5 Things NOT to do with Your Online Retail Store

Managing your online retail store can be a very rewarding experience. There are things that you really ought to do while managing your online store, and we have written about them previously. But what about the things you should NOT do while managing your online retail store? We could have gone in a lot of […]

Adding and Managing Different Channels to Your Browntape Account

Multi-channel inventory management systems are the need of the day for today’s online business owner. The reason is very obvious – if you could set shop in many different shopping malls in different locations for free, why wouldn’t you? And if you were provided with a system through which you could manage all of the […]

How to Manage Your Online Retail After the Sales Boom is Over

The sale season is upon us. Flipkart officially opened the doors for the festive season through its Big Billion Day Sale. Other online marketplaces are offering promotional discounts as well. We are all at the brink of the annual diwali price-cuts and bashes. We already posted this handy guide to manage your online retail business […]

Lessons Every Online Retailer Can Learn from the Father of Our Nation

We just celebrated Gandhi Jayanti yesterday and like every year it attempted to be a little more than the annual occasion for all politicians to declare their affiliation to the father of our nation, airing Richard Attenborough’s Gandhi on DD1 and making the same dry day jokes as last year. This time though, we are […]

6 Tips for Online Sellers to Make the Most from the Festive Season

The festive season is nearly upon us – with the ongoing Durga Puja celebrations and Dussera and Diwali just round the corner. Although for most people it would mean a well deserved holiday time, for all the online sellers out there this is the annual golden opportunity to spike up those sales. Just take a […]

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