Selling Online – Should you open your own store or sell on marketplaces?
Published by Browntape on iamwire. In the e-commerce space, there are a very few products that are not sold online today. From grocery to sexual wellness, it’s all there in the online selling space with consumers getting to pick from a number of options. “Should you sell online?” seems to be a question of the […]
The Hard Truth: Is Your Business Going to Do Well Online?
There is a lot of buzz around e-commerce and online selling. And though a few retailers are trying to fight the e-commerce giants, the reality is that brick and mortar retail is slowly moving over and giving way to e-commerce. Market research and advisory firm Technopak estimates the Indian e-commerce market to grow from USD […]
Think You Can Manage Your E-Commerce Campaign Without a Software Provider? Think Again!
Online marketing is a tough game to play. With multiple social media platforms and email, not to mention websites, forums, apps, even games, anything and everything goes in making your ecommerce campaign a success. Of course, you have to face extremely stiff competition and you are more accessible than ever to your customers whether you […]
E-commerce Photography: Do I Need to Hire a Professional?
Photography series – Part I So you have some nice products ready to sell online. All you need now is pictures of what you’ve painstakingly produced, or put together. You decide to click some shots of each of your items, probably touch-up the photos a bit in a popular image processing software, and finally upload […]
Taxation Rules in the E-Commerce Sector in India
The e-commerce sector in India is developing at a frenzied pace, currently estimated at $2.3 billion and slated to leap at $38 billion in the next five years. Names like Flipkart, Ebay and Amazon have become the stuff of households, what with the more than 250 million strong internet user base in India. Setting up […]
Pricing Strategy: It IS Rocket Science
The other day, I went on eBay to buy myself a handheld microscope. What I noticed was that there were multiple sellers selling what seemed to be the same product at different prices, starting from Rs.599 all the way to Rs.1299. It seemed like a very easy choice to not think further and buy the […]
Why Stock Count Audit Should be a Critical Part of Your Weekly Process
Auditing inventory is not the most exciting part of an online retailer’s life, but it is one of the most important. There is no doubt about the fact that accurate inventory is a cornerstone of the sales business. While moving hundreds and thousands of products every week, it is no wonder that one might fall […]
Browntape at Vastra 2014
Conducted by FICCI and RIICO, Vastra 2014 viz “VASTRA- an International Textile and Apparel Fair 2014” saw not only people from the apparel sector, but from all walks of life. Held in Jaipur from 29th to 31st October, the event had the support of several state governments including Rajasthan’s, Gujarat’s and Andhra Pradesh’s. Browntape set […]
The Importance of Multi-Channel Selling Strategy and Business Continuity
As online retailers of the 21st century, we do most of our work the digital way. Although technology simplifies the job drastically, it also introduces multiple potential points of failure into the system. We already have to deal with things like natural disasters, server outages and market collapses. Bringing more and more technology into the […]
Declining Profits in Retail Make Retailers Embrace E-Commerce
by Browntape, on iamwire.com If 90s were the age of pop music and 2000s were the age of Internet, the 2010s are clearly the age of consumerism. The driving factor has been favorable demographics – a young, working audience with rising income levels and increased brand affinities, thanks to urbanization. The effect of this is […]
