How to Drive More Traffic to Your Online Marketplace Store
The big question every online retailer faces while starting out is how to get people to their online store. Although we regularly see the most bizarre things go viral on the internet (case in point, the kickstarter campaign for Exploding Cats), we never really imagine the same happening to our online enterprises. What we don’t […]
E-Commerce Marketing Metrics that You Should Measure on a Daily Basis
E-commerce marketing is a difficult game to play, mainly because it has no definite set of rules. Rather, you have to learn from past experiences and keep collecting data. This data then becomes the heart and soul of your online marketing strategy, once you get done analyzing it. For an online retail business owner, collecting […]
What Sells Most in the Indian E-Commerce Market?
The first question every online retail newbie has when they enter the sector is, ‘what to sell?’ The Long Tail Phenomenon, propounded and discussed by Chris Anderson, the editor of Wired Magazine tells you not to fret about this question much. Every product has a profitable place in the online market, however niche it is. […]
Hey, is it time to re-platform?
Web based shopping is a highly diverse field that has been changing at an astounding rate. To be ahead of the competition here requires clear foresight and the ability to take major decisions effectively. Re-platforming is one such decision. An online shopper is looking for a seamless, efficient and a friendly way to shop, and […]
Maintaining Accounts for Your eCommerce Business – Do it Right
Maintaining accounts for a business is one of the most difficult tasks while starting up. As your enterprise starts to grow, a seemingly easy debit-credit sheet suddenly starts sprouting branches. There are suppliers, logistics providers, taxes, customers, refunds and the list goes on – all of which need to be accounted for. Good accounting makes […]
How to Know if Your Staff is Stealing from You
Although rarely addressed openly, employee theft is a major issue in India. In fact, a 2009 survey shows that India topped the chart among 41 countries in retail shrinkage rate – a term that comprises of shoplifting, employee theft and process failures for the second consecutive year. Retailers in the country had the highest shrinkage […]
Logistics Providers for e-Retail: What are your options?
The backbone of the online retail industry is the logistics providers. Since they provide the service of transporting and distributing your products to your customers, thereby completing the sale process, you have to be very careful in delegating this responsibility. Firstly, we think that it is crucial for a growing e-commerce business to subscribe to […]
Building a Profitable E-Commerce Retail Business: A Dream or a Possibility?
Published by Browntape on iamwire. The e-commerce industry in India has seen a tremendous growth in these last few years. It was valued at USD 12.6 billion in 2013 and is expected to be a USD 50 billion industry by 2023. The shopper base in India is expected to cross 100 million by 2016 and […]
How were Diwali Sales for Online Marketplace Sellers?
Expectations were high this Diwali season for both online marketplaces and the sellers selling on these platforms. With promises of ‘the best’ offers to customers, some were quite a success while some like Flipkart had to face the brunt of many. Who reached the expected sales figures? Or who achieved part of their targets? At Browntape […]
The Hard Truth: Is Your Business Going to Do Well Online?
There is a lot of buzz around e-commerce and online selling. And though a few retailers are trying to fight the e-commerce giants, the reality is that brick and mortar retail is slowly moving over and giving way to e-commerce. Market research and advisory firm Technopak estimates the Indian e-commerce market to grow from USD […]
