Better Order Management: The Secret to Your Success in Online Retail
Although the modes of retail have changed drastically over the years, the concept remains the same – the sale and purchase of goods or services from a business to an end-user. What once used to be chains of physical stores and multitudes of storehouses to provide for each of them is now steadily becoming online […]
E-commerce Photography: Do I Need to Hire a Professional?
Photography series – Part I So you have some nice products ready to sell online. All you need now is pictures of what you’ve painstakingly produced, or put together. You decide to click some shots of each of your items, probably touch-up the photos a bit in a popular image processing software, and finally upload […]
Browntape at Vastra 2014
Conducted by FICCI and RIICO, Vastra 2014 viz “VASTRA- an International Textile and Apparel Fair 2014” saw not only people from the apparel sector, but from all walks of life. Held in Jaipur from 29th to 31st October, the event had the support of several state governments including Rajasthan’s, Gujarat’s and Andhra Pradesh’s. Browntape set […]
The Importance of Multi-Channel Selling Strategy and Business Continuity
As online retailers of the 21st century, we do most of our work the digital way. Although technology simplifies the job drastically, it also introduces multiple potential points of failure into the system. We already have to deal with things like natural disasters, server outages and market collapses. Bringing more and more technology into the […]
Declining Profits in Retail Make Retailers Embrace E-Commerce
by Browntape, on iamwire.com If 90s were the age of pop music and 2000s were the age of Internet, the 2010s are clearly the age of consumerism. The driving factor has been favorable demographics – a young, working audience with rising income levels and increased brand affinities, thanks to urbanization. The effect of this is […]
Adding and Managing Different Channels to Your Browntape Account
Multi-channel inventory management systems are the need of the day for today’s online business owner. The reason is very obvious – if you could set shop in many different shopping malls in different locations for free, why wouldn’t you? And if you were provided with a system through which you could manage all of the […]
Making the Most of Your Independent Website
Online selling newbies always have to deal with an important question – marketplace or dedicated website? Creating and managing a website to sell your products online, while competing with giants like Amazon and Flipkart can be a daunting task, because of which novice sellers are advised to start slow, and stick with the online marketplace […]
Things You Need to Take Care of During the Pre-Order Stage
Being a successful e-commerce business can be very rewarding, but it also requires a lot of careful planning and effort to make it that way. Previously, we have discussed how an online business operation can be divided into three parts – the pre-order stage, the ordering stage and the post-order stage. We have already discussed […]
Why is Multi-Channel the Way to Go?
It is the traditional retailer’s worst nightmare to see a customer peruse an item in their store and then flip out a smartphone to order it online. Online sales are multiplying day by day because they offer customers much more than a traditional outfit can. Studies have consistently shown the power of consolidating various channels […]
How to Manage Your Offline and Online Stores Together.
Although with every passing year, the realization that one can not only survive, but also thrive solely on the basis of an online ecommerce business, is gaining impetus among online business owners, owning and operating a ‘real’, offline store still holds its own value. We have not (yet) entered a virtual age so drastic for […]
