Browntape at Vastra 2014
Conducted by FICCI and RIICO, Vastra 2014 viz “VASTRA- an International Textile and Apparel Fair 2014” saw not only people from the apparel sector, but from all walks of life. Held in Jaipur from 29th to 31st October, the event had the support of several state governments including Rajasthan’s, Gujarat’s and Andhra Pradesh’s. Browntape set […]
The Importance of Multi-Channel Selling Strategy and Business Continuity
As online retailers of the 21st century, we do most of our work the digital way. Although technology simplifies the job drastically, it also introduces multiple potential points of failure into the system. We already have to deal with things like natural disasters, server outages and market collapses. Bringing more and more technology into the […]
Declining Profits in Retail Make Retailers Embrace E-Commerce
by Browntape, on iamwire.com If 90s were the age of pop music and 2000s were the age of Internet, the 2010s are clearly the age of consumerism. The driving factor has been favorable demographics – a young, working audience with rising income levels and increased brand affinities, thanks to urbanization. The effect of this is […]
9 common mistakes to avoid when starting your own e-commerce store
authored by Subhash Choudhary Running a Digital Marketing Agency, I see a number of businesses trying to get on the E-Commerce bandwagon, and that number is increasing day by day. With availability of SAAS ecommerce platforms in abundance, it’s pretty easy for anyone to build a store and start selling online in a short time. It’s true […]
How to Cut Down Your Order Processing Time
The ability to process orders quickly and efficiently is a benchmark for a good online retailer. Being able to do this not only means that the customer is left satisfied, but it also reflects upon the sales and profit margins of the retail enterprise. The usual way the system flows is this – the customer […]
How to Keep Negative Reviews at Bay
In a world where you are continuously evaluated by online word-of-mouth and sellers’ ratings, negative reviews are every online seller’s boogieman. In all honesty, we have rarely experienced any customer buying a product without spending time in reading the previously written reviews for both the product and the supplier. In fact, one can even argue […]
How to Lose Your Customer’s Trust in 5 Simple Steps
You might have done many things right in building a trustworthy relationship with your customer, but one overlook on your part might end up spoiling it all completely.
5 Must Read Books for Entrepreneurs
Books. Can’t eat them, can’t live without them. Books have always been the guiding light for humanity and a doorway into satisfying curiosity, among other things. Although some might argue that the advent of the internet age might have toned down the importance of books in our lives, we believe it’s quite the contrary. In […]
5 Things NOT to do with Your Online Retail Store
Managing your online retail store can be a very rewarding experience. There are things that you really ought to do while managing your online store, and we have written about them previously. But what about the things you should NOT do while managing your online retail store? We could have gone in a lot of […]
Adding and Managing Different Channels to Your Browntape Account
Multi-channel inventory management systems are the need of the day for today’s online business owner. The reason is very obvious – if you could set shop in many different shopping malls in different locations for free, why wouldn’t you? And if you were provided with a system through which you could manage all of the […]