Is reverse logistics necessary for smooth returns policy?
Online retail is incomplete without an adequate return policy. Consumers feel they are at a disadvantage because they cannot closely examine online goods before purchase. This makes product returns a necessity. Six to eight percent of seller products are returned. For some sellers this percentage can go as high as 25%. Alarming yes, but why […]
Packaging – More than a pretty outer box!
Packaging, it’s the brown cardboard stuff around precious online goods, right? Wrong! Packaging encompasses more than the outer cardboard covering of products. There are internal components that are just as essential to protect a package during the course of shipment and delivery. Most sellers never really give product packaging a second thought. Why? It’s because […]
Social media blunders – Intentional or Unintentional
Got social media for your business? Well of course you do. This is the age of the internet and you are selling online after all! We all know it is a useful tool for interaction but, ever so often we forget social media can serve as a tool for promotion and traffic generation. Like any […]
Top hacks for error- free ecommerce logistics
Whether it’s the festive season or an ordinary day in your online selling business you have to be prepared with your logistics. Purchases are made when consumers feel like it and if you aren’t ready to dispatch products within 2 days, you will lose your sales and face the risk of being deactivated by the […]
Suffering from seller rating misfortune? Here’s how you cure it!
Before making any purchase a consumer wants to know how popular a seller is among other shoppers and how good his wares are. This is the standard buyer mentality. For offline store shoppers word of mouth is a satisfactory source. In online retail it’s seller rating and reviews which enlighten a consumer about the seller […]
Baby Care Product Market – A Niche Worth the Risk
In online retail, baby care products belong to a niche category. The online baby care market began in 2010 with FirstCry.com and BabyOye.com. Since then many other players have come along to extract the rewards of this category. Understanding the Numbers The Indian population has grown extraordinarily since independence in 1947. As of the 29th […]
Sponsored Ads on Marketplaces – Intensifying seller popularity [Part – 2]
Last week, we spoke about a way to combat the strenuous competition in online retail – Sponsored ads. We shared the benefits of Flipkart’s PLA from Browntape’s experience. This week, let’s take a look at the other option available to you, Amazon’s Sponsored Ads, and how it has benefitted other sellers like you. Amazon’s Sponsored […]
5 Creative Ways to Boost Your Online Sales. Hint: Think Outside the Box!
What’s the first thing that comes to mind when you have to sell online? How do I do it? By now, you’ve probably figured online sales take more than listing your products . The presence of competition makes it harder for you. Whether it’s your first sale or one hundredth, a sale is something an […]
Using Multi-item Orders to Pick up the Sales Slack
As you have already noticed, the peak season has come and gone, how do you plan on making it through the slack period? Have you given it a thought? Is your online retail business capable of staying afloat through this time? A business person plans on boosting sales. This can be done by increasing the […]
Sponsored Ads on Marketplaces – Make your customers notice you [Part 1]
Sorry to burst your bubble once again online sellers! The Indian online retail scene is getting crowded and more competitive each day. The multiplication of online sellers isn’t seizing. Everyday new sellers join ecommerce in the hopes that they can derive more sales. We’ll give it to you straight! It’s a jungle out there and […]