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Important Update: Browntape is now part of the Ginesys One suite! For the latest updates, products, and solutions, please visit the Ginesys website. Learn More

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Important Update: Browntape is now part of the Ginesys One suite! For the latest updates, products, and solutions, please visit the Ginesys website. Learn More

Make Some Noise for the Courier Boys

Diwali is a festive feast all around. Diyas lighting up every corner, the aroma of home made mithai and savouries and of course, the greatest joy of all- the rustle of gifts being packed and unpacked. For marketplaces like Amazon and Flipkart, it is a race to scale. The orders and offers multiply and GMV […]

Guide to Understanding Influencer Marketing

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The popularity of social media is something that nobody can deny anymore. It is surprising to see someone who does not have a profile on at least one of these platforms these days. And since there are so many active users who engage content every day, it was only a matter of time before others […]

How does Amazon’s seller payments system work – from order to money in the bank

When it comes to payments from marketplaces to Third-Party Sellers there are a few terms that can help understand the seller payment system with most marketplaces such as Amazon, Flipkart, Snapdeal, and Paytm. To reduce confusion in minor differences this is with respect to Amazon’s seller payments system. What are payment ‘Settlements’ First up this […]

OmniChannel Retail: What it is, Value, Challenges and Success Factors

OmniChannel Commerce: What it is, opportunity, challenges, success factors | Browntape

OmniChannel Commerce (or OmniChannel Retail, also spelt as omni-channel) refers to the practice of selling products or services via multiple commerce touchpoints (both online and offline), while maintaining brand and customer experience consistency across all the channels. It could be relation to your branding, positioning, pricing, products and services offered, cross-promotion of offerings not present […]

Here’s how you can Optimize Order Processing Time

Here’s how you can Optimize Order Processing Time In fulfilling a customer’s order successfully, order processing time plays a pivotal role in ensuring customer satisfaction. Done hundred (and maybe more) times in a day, you should aim to optimize the time needed for each step in the process. The faster the order reaches the customer, […]

The Potential Of One Day Delivery For Your Online Business

The main goal of an online marketplace with regards to product delivery is “faster the better”. Average product delivery time is usually 5-6 business days. But, few marketplaces have stepped up a notch to deliver product in 1-2 business days or less. Advantage over competitors With one-day delivery service, you will have an edge over […]

Why do you need a software provider for your Ecommerce campaign

Why do you need a software provider for your Ecommerce campaign Marketing software is the brick to a great marketing strategy. They essentially provide you with automation technology that makes your job of managing multiple online platforms easily, and it also collects and analyzes data. With multiple social media platforms and email, not to mention […]

Why You Must Use More Technology in Your Online Sales

Why You Must Use More Technology in Your Online Sales Online retail is a tech based business. Sure you have physical products for sale, but they are all displayed and promoted digitally. In turn, merchants have saved tons of costs. So, what happens if you add more technology to the mix? Let’s find out! Tech […]

Checklist for the Pre-Order Stage. Be ready for Customer Orders

Checklist for the Pre-Order Stage. Be ready for Customer’s Orders One of the daily metrics for any online seller would probably be the number of orders coming his/her way. Are you ready to successfully handle the incoming orders? Here are a few things to take stock of, for the pre-order stage: Market research Do a thorough […]

Next Step after Launching your Online Business

Next Step after Launching your Online Business A few simple steps that can guide your online selling business to a prime position in the business world. Seller – Consumer communication Content is a vital piece that goes into making communication with consumers possible. Buyers want to know what’s so special about your goods and why […]

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