Brand Infringement: Definition, Types, Policies, Claims | BT Seller Academy
Contents: What is Brand Infringement Marketplace Infringement Policy Infringement Policy Violation How to file Infringement Amazon Flipkart Paytm, Snapdeal, Shopclues 1. Brand Infringement 1.1 What is Infringement ? Infringement refers to the unauthorized use of material by a third party that is protected under intellectual property law. 1.2 Types of Infringement Trademark Infringement : Trademark is […]
SKU कोड क्या हैं और उन्हें कैसे बनाएं
Read this article in English SKU कोड (या SKU ID) क्या है? SKU कोड का पूर्ण रूप स्टॉक कीपिंग यूनिट है। यह उत्पाद के लिए आइटम के लिए स्टॉक मात्रा रिकॉर्ड करने के लिए एक अद्वितीय पहचानकर्ता है (अन्य विशेषताओं के बीच)। उदाहरण के लिए एक रिटेलर जानना चाह सकता है कि लाल टी-शर्ट के […]
What is Flipkart Fulfilment and how to use it | BT Seller Academy
Contents What is Flipkart Fulfilment Who should use Flipkart Fulfilment How to register for Flipkart Fulfilment How does Flipkart Fulfilment work How to create a consignment Going live on Flipkart.com How to see FF Inventory How to recall products from FF warehouse What is Flipkart Fulfilment? Flipkart Fulfilment (previously known as Flipkart Advantage) allows sellers […]
New Ecommerce Policy – Impact on Brands selling online in India (2019)
The Indian Govt. has announced a new e-commerce policy in Dec 2018. Here is our attempt to decipher its impact on brands selling online. Ecommerce policy circular Summary of Impact: If you are selling on Amazon & Flipkart via Cloudtail or Retailnet, you need to look at participating directly in the marketplace. Online-only brands and […]
OmniChannel Retail: What it is, Value, Challenges and Success Factors
OmniChannel Commerce (or OmniChannel Retail, also spelt as omni-channel) refers to the practice of selling products or services via multiple commerce touchpoints (both online and offline), while maintaining brand and customer experience consistency across all the channels. It could be relation to your branding, positioning, pricing, products and services offered, cross-promotion of offerings not present […]