How to Manage Enhanced Brand Content on Amazon (Listing) | BT Seller Academy
What is Enhanced Brand Content? The Amazon Enhanced Brand Content feature (commonly referred to as the A+ tool) enables brand owners to change the product descriptions of branded ASINs. Using this tool, you can describe your product features in a different way by including a unique brand story, enhanced images and text placements. Adding EBC […]
How to Reduce Shopping Cart Abandonment?
“How to reduce shopping cart abandonment”, is another common question we are asked by Browntape users. Shopping cart abandonment is a common issue faced by all eCommerce websites. It involves online shoppers adding items to a website’s shopping cart, but leaving before completing the transaction. It is the real-world equivalent of walking into the supermarket, […]
How to Register as Seller on Ajio?
“How to Register as a Seller on AJIO”, is a common question we get asked by eCommerce sellers that use Browntape. AJIO is a Reliance owned online fashion portal. Launched in 2016, the site took its time to gather momentum. Fighting against already established giants – Jabong, Myntra and ABOF back then was a challenge. […]
What is Myntra PPMP?
Myntra Pure Play Marketplace is a fulfillment model on Myntra. It is better known as Myntra PPMP. Myntra, one of India’s top fashion ecommerce platforms has various fulfillment models. The most prominent ones are Myntra JIT and M-Direct. Compared to these two models, Myntra PPMP offers a lot more. So let’s begin with the basics. […]
How to Automate eCommerce Order Processing with Scanners?
Most online sellers today are unaware of the benefits of automation in their supply chain. While automating an entire supply chain comes at a cost, one can tweak parts of it such as choose to automate ecommerce order processing with scanners. Most of us have seen barcode scanners being used in offline retail outlets for […]
What Does Social Commerce Mean in India- 2021
Social Commerce- The Trending Topic in Digital Commerce The question that most ecommerce sellers are asking today is what is social commerce? Here are few facts about this type of commerce with respect to India: As per a Bain & Company report, the current estimated value of the sector in India between $1.5 billion to […]
Why Should Online Sellers Use Ecommerce Inventory Management Software?
Here’s why online sellers should use eCommerce inventory management software. To start with, are you an eCommerce seller? Do you have your own website or do you sell on e-commerce marketplaces like Amazon or Flipkart? Chances are high that you are doing both and maybe even having an offline store. Any online seller wants to […]
What are the different types of ecommerce business models in India?
Ecommerce business models are evolving to be more complex as the industry grows. Just recently, research published by FIS Global stated that the ecommerce industry in India will grow to $111 Billion in revenue by 2024. So, if you are already an e-commerce seller or have sold online congratulations! However, as someone who is part […]
What are the biggest challenges you’ll face when building your ecommerce website
1. Right Choice of Product Range If you want to be an e-entrepreneur and set up an ecommerce site, the first challenge is the right choice of products. The range of services or products you provide can usually make or break a deal. Before setting up your store, make sure that you do your research […]
How to Do Trademark Registration in India- An Easy Guide
Trademark registration is a process that most businessmen have to undergo at some point in time. In fact, most are unaware of its importance. Imagine spending days or months, coming up with a perfect name for your business and it is used by someone else; who just happened to start their enterprise before you. A […]