How to Manage Enhanced Brand Content on Amazon (Listing) | BT Seller Academy

What is Enhanced Brand Content?

The Amazon Enhanced Brand Content feature (commonly referred to as the A+ tool) enables brand owners to change the product descriptions of branded ASINs. Using this tool, you can describe your product features in a different way by including a unique brand story, enhanced images and text placements. Adding EBC to your product detail pages can result in higher conversion rates, increased traffic and increased sales when used effectively. (Refer to the above slideshow for an example.)

Requirements for Amazon Enhanced Brand Content Listing

• Need to be a seller on Amazon
• Need to have your brand registered with Amazon Registry.

Benefits of Enhanced Brand Content Listing

• Improve organic SEO and Traffic.
• Educate shoppers about model variations and features.
• Drive Brand awareness.
• Increase conversions.

Types Of Listing Modules

1. Standard Modules

Single Image and Side Bar

Single Image with Spec Details

Mandatory Fields:
Body description
Image

Single Image & Highlights

Mandatory Fields:
Image
Image Keywords. Character limit: 100

Single Left Image

Mandatory Fields:
Image Keywords. Character limit: 100
Body description
Image

Single Right Image

Mandatory Fields:
Image Keywords. Character limit: 100
Body description
Image

Image & Dark Text Overlay

Mandatory Fields:
Image Keywords. Character limit: 100
Image

Image & Light Text Overlay

Mandatory Fields:
Image Keywords. Character limit: 100
Image

Four Images & Text

Mandatory Fields:
Image Keywords. Character limit: 100
Image

Three Images & Text

Mandatory Fields:
Image Keywords. Character limit: 100
Module Headline text

Four Images/Text Quadrant

Mandatory Fields:
Image Keywords. Character limit: 100
Images
Headline and Body description fields

(See the slideshow above for more details)

2. Advanced Modules

Comparison Chart

Mandatory Fields:
Image Keywords. Character limit: 100
Images

Comparison Chart 2

Mandatory Fields:
Image Keywords. Character limit: 100
Images

(See the slideshow above for more details)