Top 5 Reports to Check Order Fulfillment Efficiency 

In 2024, efficient order fulfillment isn’t just a bonus – it’s a necessity. The speed and accuracy with which orders are processed and delivered can make or break customer satisfaction and retention. To achieve this, businesses need comprehensive tools to monitor and optimize their fulfillment processes. Browntape emerges as a key player, offering a comprehensive management platform designed to streamline every aspect of order processing.    

Browntape’s suite of reports stands out as a crucial tool in achieving order fulfillment efficiency. These reports provide invaluable insights into various facets of the fulfillment process, enabling businesses to identify bottlenecks, optimize workflows, and ultimately enhance customer experience. This blog aims to dive deep into each report, uncovering their complexities, and exploring how these insights can help businesses succeed more efficiently. 

Unlock efficiency: Browntape’s reports optimize order fulfillment for success

Omni Order Detail Report

Omni Order Detail Report is a comprehensive document that offers a granular view of individual orders, allowing businesses to track their journey from placement to delivery. The Omni Order Detail Report facilitates an in-depth analysis of warehouse allocation and stock availability. By closely monitoring these metrics, businesses can identify patterns and trends, enabling them to make informed decisions regarding inventory management and order processing. This proactive approach enhances order fulfillment efficiency and reduces stockouts and delays. 


The Omni Order Detail Report serves as a compass, guiding businesses towards efficient and streamlined order fulfillment processes. Through its comprehensive insights and analytical capabilities, it empowers businesses to stay ahead of the curve in today’s competitive e-commerce landscape.  

Navigate efficiency with Omni Order Detail Report insights

Standard Sales Report (New)

The Standard Sales Report offers a panoramic view of sales performance, furnishing businesses with invaluable insights into their operations. The report aims at enhancing the transparency and accuracy of pricing information, providing users with a clearer understanding of the financial aspects of their orders. 

By comprehending the following specifics, companies can pinpoint areas for improvement:

  1. SKU Details: The report breaks down sales by SKU, providing visibility into which products are driving revenue and which may require attention. Understanding SKU performance empowers businesses to refine their product offerings and tailor strategies to maximize profitability.
  2. Payment Information: Analyzing payment data elucidates trends in consumer behavior and payment preferences. Analyzing payment trends helps businesses optimize processes for happier customers and smoother transactions. 
  3. Order Status: Tracking order status through the Standard Sales Report ensures that businesses maintain transparency and accountability throughout the process. By monitoring orders, organizations can identify bottlenecks and implement solutions for proper order processing.

Here are some of the key columns of the Standard Sales Report explained: 

  • Listing Price: The column called Listing Price provides more transparency in pricing. The listing price is determined based on the primary preference for Marketplace/Webstore listings. If there is no listing price from the channel, the listing price is calculated as the sum of the item rate and the discount amount divided by the quantity. 
  • Seller’s Price: In this column, the seller’s price is computed as the item rate minus the discount amount divided by the quantity. This calculation accurately reflects the price offered by the seller and any discounts applied at the unit level. It does not include any additional charges.
  • Buyer’s Price: The Buyer’s Price column provides a comprehensive view of the final cost to the buyer/customer. The buyer’s price includes the selling price multiplied by the quantity, along with any item COD charges, item shipping charges, or item gift wrap charges. This enhancement gives a more complete picture of the total cost incurred by the buyer/customer. 

Standard Sales Report: Insightful analysis for strategic growth and transparency

Unshipped Orders Report

Timely order fulfillment is paramount for customer satisfaction and retention. The Unshipped Orders Report plays a pivotal role in ensuring that orders are processed promptly, and inventory levels are adequately managed to meet demand. It offers a comprehensive breakdown of pending orders, providing businesses with visibility into outstanding shipments and potential bottlenecks in the fulfillment process. 

The reports provide intricate details, including: 

  1. Item Details: By scrutinizing item details within the Unshipped Orders Report, businesses can prioritize fulfillment based on product availability, demand forecasts, and logistical considerations. This enables organizations to allocate resources efficiently and minimize delays. 
  2. Channel Information: Understanding the channels through which orders are received allows businesses to tailor their fulfillment strategies accordingly. Aligning fulfillment processes with channel dynamics enhances efficiency and customer satisfaction. 
  3. SKU Codes: Incorporating SKU codes into the Unshipped Orders Report facilitates accurate inventory tracking and order processing. By associating specific products with unique identifiers, businesses streamline operations and mitigate errors associated with manual data entry.

Optimize order fulfillment with Unshipped Orders Report insights 

Returns Report

Returns can significantly impact a company’s bottom line and customer satisfaction. Efficiently managing returns not only minimizes financial losses but also enhances customer trust and loyalty. The Returns Report provides a detailed breakdown of return request details, item information, quantity returned, and return status. By analyzing the Returns Report, businesses can identify recurring patterns in return reasons, specific product categories, or customer demographics. 


The following detail empowers businesses to analyze and address return-related issues effectively:

  1. Return Request Details: Provide insights into the reasons behind return requests, such as product defects, size issues, or overall customer dissatisfaction. 
  2. Item Information: Includes specifics about the returned items, such as SKU, description, and category, aiding in identifying trends and patterns. 
  3. Quantity Returned: Quantifies the number of items returned, helping businesses understand the scale of return-related challenges. 
  4. Return Status: Provides real-time updates on return statuses, including pending, processed, or refunded, streamlining the resolution process for enhanced efficiency. 

Returns Report: Key insights for optimizing customer satisfaction and profitability

Items Sold Report

The Items Sold Report offers invaluable insights into sales performance, along with quantity sold, sales revenue, and channel information. It is a weekly list of items sold, arranged according to the quantity. The Report enables businesses to allocate resources, optimize inventory levels, and tailor marketing strategies based on emerging trends.


The reports provide intricate details, including: 

  1. Quantity Sold: Indicates the number of units sold for each item, providing a clear picture of demand trends over time.
  2. Sales Revenue: Reflects the monetary value generated from sales, enabling businesses to track revenue performance and identify high-performing products.
  3. Channel Information: Segments sales data by channels, such as online platforms, retail stores, or wholesale partners, highlighting which channels contribute most to overall sales.

To leverage the Items Sold Report effectively, businesses can implement various strategies: 

  1. Inventory Optimization: Adjust inventory levels based on demand patterns to prevent stockouts or excess inventory. 
  2. Marketing Efforts: Tailor marketing campaigns to promote top-selling products and capitalize on high-demand items. 
  3. Channel Management: Allocate resources strategically across sales channels to maximize revenue and market reach. 

Unlock sales potential with Items Sold Report insights 

In the new era of e-commerce, efficient order fulfillment is not just about meeting customer demands; it’s also about optimizing resources, reducing costs, and maximizing profitability. The 5 reports by Browntape are crucial for assessing order fulfillment efficiency. These reports offer valuable insights into various aspects of the fulfillment process. By regularly analyzing these reports, businesses can identify bottlenecks, pinpoint areas for improvement, and ultimately enhance their overall efficiency.  

Browntape is a comprehensive platform designed to simplify multi-channel order management. By centralizing operations, automating repetitive tasks, and providing actionable insights, Browntape empowers businesses to optimize their order fulfillment processes and drive growth. Browntape’s suite of reports stands out as a crucial tool in achieving order fulfillment efficiency.  

Embrace the power of Browntape’s insights today and revolutionize the order fulfillment processes for a brighter tomorrow. 

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